Responsibilities

• Collaborates with Senior Managers to establish social media objectives and measurements of success for each program and tactically execute upon those strategies to meet or exceed benchmarks
• Performs daily management of paid social media campaigns which includes: campaign launches, budget management, bid management, analytic tracking and reporting, and optimizations
• Analyzes and translates data from various data sources into actionable content recommendations
• Stays up to date on marketplace media trends/social innovations to inform optimizations and identifies opportunities to drive performance
• Contributes to brainstorming sessions, able to reference relevant brands examples as ideas for brainstorming
• Builds audiences leveraging first party data
• Implements sophisticated retargeting campaigns
• Completes A/B/n testing campaigns, identifies hypothesis, measures, reports, and provides advice on future implementation of those learnings
• Performs functions on multiple platforms (Facebook, Instagram, Pinterest, Twitter, Digital, etc.)

Requirements

• In depth understanding of the principles of paid social media platforms and media analytics ranging from media mix modeling, mapping KPIS, bidding strategies, and optimization through digital performance metrics
• Passion for and constant eye on “the future of media” based on industry trends, (digital innovation, customer level targeting, dynamic creative optimization, media consumption, ecommerce/retail level targeting capabilities)
• Experience working with Facebook’s suite of paid media tools and other native social networking paid media solutions
• Experience within Adobe, Google Data Studio and Doubleclick Campaign Manager is a must
• A track record of managing and delivering complex retail and eCommerce paid social media programs
• Complete understanding of social specific key performance indicators to strategically measure and track program success
• Strong writing, presentation, and interpersonal skills
• Must be highly organized with the ability to multi-task under tight deadlines
• Advanced Excel spreadsheet skills, including knowledge of pivot tables
• Excellent project management skills
• Highly organized and analytical
• Ability to analyze and interpret data into strategic recommendations and marketing strategy
• Interacts well with a variety of personalities and levels of management
• Strong written and verbal skills
• Bachelor’s Degree in Marketing or related field required, MBA preferred.
• 6+ years of experience working in paid social media platforms; agency experience preferred

Preferred

• MBA preferred

Benefits

• Bonus eligible and flexible hybrid work arrangements.
• 401(k) retirement plan with discretionary match and tuition reimbursement.
• Medical, dental, vision, company paid LTD/STD, and generous amount of paid time off.
• Office includes amenities such as a café, fitness center, free parking and Red Line shuttle.
• Generous associate discount; group discounts on auto, pet and homeowner insurance.
• Discount Marketplace for travel, consumer products, food, auto buying, etc.
• Associate resource groups.