Manager, Paid Social
Fluency Firm
USA (Remote)
$80K/yr - $100K/yrAgencyFull-timeManager4+ years exp.
6 hrs ago
Manager, Paid Social
New York City, NY (On-site)
$90K/yr – $100K/yrManager3+ years expFull time
Posted 5 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Own paid social campaigns across multiple platforms and lead a growing team to turn client goals into testable, data driven improvements.
- Social program ownership: Own paid social campaigns across platforms and coordinate assets with creative teams.
- Team leadership: Manage Paid Social Associates and Sr. Associates, guiding development and quality.
- Data driven optimization: Use analytics, third party measurement, and testing to drive insights and improve client KPIs.
Job Description
- Responsibilities will be across social media platforms such as Facebook, Instagram, Pinterest, SnapChat, Twitter, LinkedIn, TikTok and Reddit
- Responsible for overseeing Paid Social Associates and Sr. Associates on the team and owning their career development
- Developing and overseeing optimizing, and maintaining paid social campaigns for clients, including coordination of assets between creative agencies and budget management
- Works with a cross-discipline team to integrate paid social media strategy into a multi-channel, holistic recommendation.
- Uses strong quantitative skills, including analytical and story-telling ability, to analyze data and provide insights and optimization recommendations. Familiarity with third-party data and measurement solutions. Developing, executing, and testing across campaign variables that create client-specific insight and feed future successions of testing.
- Helps creatives express their ideas with feasible recommendations to tie it closer to the brief. Passionate about innovation and the creative process, desires to find creative ways to say "yes" to ideas and to contribute your own.
- Understanding client goals and how to maximize those measures of success through tactical strategies and technologies; Maintaining and optimizing client campaigns to improve overall performance against pre-determined benchmarks on an ongoing basis
- Brainstorming and researching new first to market ideas including new betas and opportunities with our partners.
- Strong familiarity with 3rd-party tracking vendors and integrating with social platforms
KINESSO
3.7 Glassdoor
KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ‘action’ into ‘outcome’ for our clients, leveraging our unique optimization, analytics, AI, and experimentation capabilities. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at KINESSO.com.
Founded in 2009
New York, New York, USA
3.4K employees (872 in marketing)
71% recommend to a friend
71% CEO approval
Traffic Signals
Monthly Visitors
39.8K
Traffic Source Mix
Search
40%
Direct
44.9%
Referral
9.2%
Social
3.7%
Paid
1.9%
Headcount Trend
Current headcount: ~3.4K
Marketing Team
Marketing Team Size
791 (23% of company)
Median Career Experience
11 years
Median Tenure
4.1 years
Marketing Roles Posted (Last 30 Days)
10
