Manager, Paid Social

New York City, NY (Hybrid)

$120K/yr – $151K/yrManager5+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the full growth engine for new customer acquisition across Meta and emerging channels, balancing ROI targets with cross functional product initiatives.

  • Define strategy, manage, and efficiently scale customer acquisition, primarily through Meta
  • Lead and perform campaign planning, execution and optimization to deliver sales and ROI targets
  • Set and manage monthly and yearly goals for profitable growth in new customer acquisition in the channels you lead

Job Description

Own the full growth engine for new customer acquisition across Meta and emerging channels, balancing ROI targets with cross functional product initiatives.

  • Define strategy, manage, and efficiently scale customer acquisition, primarily through Meta
  • Lead and perform campaign planning, execution and optimization to deliver sales and ROI targets
  • Set and manage monthly and yearly goals for profitable growth in new customer acquisition in the channels you lead
  • Track and report on performance, identifying key wins and learnings to advise future campaigns
  • Identify opportunities to expand into new digital channels
  • Work cross-functionally on projects across Harry’s and Flamingo portfolio of products
  • Track emerging trends and identify new, innovative ways to evolve our growth marketing strategy, grow the audience and drive new customers
  • Bachelor’s degree, or equivalent experience
  • 5+ years of growth marketing experience, hands on, executing, and optimizing on ad campaigns based on data trends (bonus for in-house growth experience at a DTC company)
  • Intensely data-driven in your approach to solving problems, with a persistent desire to look for opportunities through data analysis, go multiple levels deep, understand, and take action.
  • Motivated by learning and mastering new things; constantly testing & learning to figure things out; willing to take calculated risks
  • Experience working with complex omni-channel attribution models
  • bonus for in-house growth experience at a DTC company
  • Medical, dental, and vision coverage
  • 401k match
  • Equity in Mammoth Brands
  • Flexible time off and working hours
  • L&D stipend
  • 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years
  • 20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood
  • Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
  • Free products from our family of brands
  • The Mammoth Brands\' working model is in-office Tuesday, Wednesday, and Thursday.
  • salary ranges are based on paying competitively for our size and industry, and are one part of our total rewards package, which also includes a comprehensive set of benefits and our equity program

Harry's

Harry’s is a men’s grooming brand that offers high quality shave, body, hair, and skin care products at an exceptional value. We launched in 2013 and helped redefine the shaving experience and pioneer the earliest era of direct to consumer in the process. Since then, Harry’s has become the #2 shave brand globally and expanded to offer products for every step in our customer’s routine. We’re also on a mission to ensure guys have access to quality mental health care. To date, Harry’s has helped connect over 2 million men to quality mental health resources.Harry’s is part of Mammoth Brands, the modern CPG company. Driven by a mission to “Create Things People Like More,” the company’s growing family of brands—Harry’s, Flamingo, Lume and Mando—offers exceptional products that speak to today’s consumer, and as a result have become an essential part of millions of people’s daily routines.

Founded in 2013
New York, New York, USA
472 employees (59 in marketing)

Traffic Signals

Monthly Visitors
1.5M
Traffic Source Mix
Search
28.4%
Direct
60.3%
Referral
6.5%
Social
2.8%
Paid
1.8%

Headcount Trend

Current headcount: ~472

Marketing Team

Marketing Team Size
34 (7% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$907.4M
Last Raise
Private Equity, 4 years ago