Manager, Paid Search

Responsibilities

• Play a crucial role in Quince’s growth story managing one of biggest channels which has grown 400% YoY and continued growth potential.
• Support the end-to-end Paid Search strategy across Shopping (PLA) and Text Ads, driving performance, scalability, and innovation across Google and emerging engines such as Bing and Brave.
• THE ROLE Manager, Paid Search (PLA)

Requirements

• 5+ years of managing Paid Search programs with large budgets with a focus on product listing ads
• Strong understanding of feed-based advertising and product-level optimization
• Proven experience with title testing, image testing, and structured experimentation
• Experience building and managing highly granular PLA account structures
• Experience working with large product catalogs in ecommerce environment
• Expertise in implementing measures to improve Quality scores, CTR’s and managing large portfolio of cross category keywords
• Expertise in Google Adwords, Google Ads editor along with experience in Bing Ads
• In-depth understanding of Paid Search campaign management and optimization best practices
• Strong analytical skills and ability to leverage data to drive decision-making.
• Be a proactive self-starter who enjoys a fast-paced, results-oriented work environment

Preferred

• Experience with visualization & analytical tools like Looker and SQL
• Experience with tools like SA360, SKAI or Marin
• Understanding of attribution models, measurement frameworks, and automation tools.
• Experience with international search programs
• Background in ecommerce or marketplace environments
• Familiarity with feed management tools (e.g., GMC rules, supplemental feeds, third-party tools)
• Understanding of merchandising, inventory, and margin-driven bidding strategies