Director of Marketing, Paid Search

Responsibilities

• Plan, build and optimize Search, Shopping and Performance Max campaigns across a large furniture catalog
• Manage budgets and pacing against revenue and ROAS targets
• Research keywords and competitors to find growth and wasted spend
• Adjust bids, bid strategies and ad copy, and run structured tests on new approaches
• Work with merchandising and sales to plan promotions, seasonal pushes and inventory priorities
• Mentor paid search specialists, review their work and set team best practices
• Report on performance and explain to leadership what’s working, what isn’t and what you’re changing

Requirements

• 5+ years of hands-on paid search experience, ideally in e-commerce or retail
• Experience managing large budgets and product catalogs
• Strong command of Shopping campaigns, product feeds and Merchant Center
• Experience leading or mentoring other marketers
• Clear communication with people who aren’t marketers
• Innovative problem solver mindset
• Self-starter mindset with the ability to take ownership of numerous, fast-moving projects
• A data-driven mindset with outstanding analytical skills

Preferred

• Experience in home furnishings and/or high ticket items

Benefits

• Medical, dental & vision insurance
• Life insurance
• 401k, with a 4% match
• Paid vacation, sick leave, holidays
• Paid parental leave
• Employee discounts
• Annual financial planning session with Morgan Stanley