Manager, Paid Search

Responsibilities

• Actively contribute to account strategy, including annual budget development, KPIs, partner selection, new tactics, and tracking industry developments.
• Gather the research and data needed to formulate tactical plan development and recommendation for client delivery.
• Lead client relationship with day-to-day contact and partner agencies (where applicable) by ensuring a seamless communication process.
• Provide direction to Search Analyst(s) to conduct and analyze keyword and audience research necessary to build a new campaign.
• QA and oversee trafficking of approved plan into search platforms.
• Ultimate oversight for all day-to-day budget and billing activity (pacing, Prisma management, draft billing, accuracy of budgets vs. strategy flowcharts).
• Responsible for Search Analysts’ management of campaign budgets, pacing and bid adjustments.
• Development and recommendation of optimizations and/or testing plans.
• Pull data and research components needed for new business pitches.
• Contribute to development of agency level POVs on industry happenings.

Requirements

• 3+ years of paid search experience, ideally in an agency environment
• Previous leadership/supervisory experience
• Deep familiarity with search platforms, specifically Microsoft Ads, Bing Ads, and Google Ads
• Mastery of all relevant tools for reporting, analytics, and competitive analysis
• Expertise in core MS Excel functions (VLOOKUP, pivot tables, data visualization)
• Proven leadership ability, along with excellent written, verbal, and interpersonal communication and presentation skills
• Demonstrated critical thinking and problem-solving skills
• Good time management skills and ability to manage multiple projects simultaneously
• Excellent organizational skills and relationship management skills to foster a collaborative environment

Benefits

• Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.