Drive Google Shopping and Performance Max campaigns for retail/e‑commerce with a focus on SLA, bidding, and feed health.

Responsibilities

• Manage day-to-day execution of Google Shopping (PLA) and Performance Max campaigns
• Support campaign segmentation using custom labels, category structures, and product group hierarchies
• Conduct search term analysis and implement query-level optimizations
• Support implementation of Smart Bidding and Value-Based Bidding strategies
• Monitor pacing, performance trends, and revenue impact
• Work within Google Merchant Center to monitor diagnostics, disapprovals, price mismatches, availability issues
• Partner with feed management platforms (e.g., Feedonomics) to QA feed updates, validate rule changes, communicate optimization requests
• Understand how feed attributes (titles, product type, GTIN, custom labels) impact Shopping performance
• Escalate structural feed concerns with clear performance ratio ale
• Analyze SKU-level and category-level performance

Requirements

• 3–5 years of Paid Search experience
• Demonstrated hands-on experience with Google Shopping campaigns
• Experience working in retail or e-commerce environments
• Experience mentoring or guiding junior team members
• Solid experience managing Google Shopping (PLA) campaigns
• Working knowledge of Performance Max
• Experience with SKU-level segmentation and custom label usage
• Familiarity with Value-Based Bidding principles
• Working knowledge of Google Merchant Center
• Experience navigating diagnostics and disapprovals

Preferred

• Google Ads Certification
• Microsoft Ads Certification
• Search Ads 360 Certification
• AI-Powered Shopping Ads Certification
• Google Analytics Certification
• AI Powered Performance Ads