Manager, Paid Media

Englewood, CO (Unknown)

$97K/yr – $134K/yrManager5+ years expFull time

Posted 6 weeks ago

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Job Summary

Own and optimize paid media and multi-channel growth plans using guest insights, trade-area data, and performance metrics to drive traffic, sales, and profitability.

  • Paid Media Strategy: Own investment decisions, channel mix, and budget allocation to maximize ROI across paid channels.
  • Cross-Functional Growth: Align with BI, guest intelligence, and agency partners to translate market signals into actionable growth bets and campaigns.
  • Market & Audience intelligence: Leverage Placer AI, Spatial AI, and guest data to identify opportunities and inform creative and messaging direction.

Job Description

  • Identify traffic growth opportunities across markets, trade areas, occasions, and guest segments
  • Leverage Placer AI, Spatial AI, guest intelligence, and business performance data to identify and prioritize growth opportunities
  • Translate market intelligence, guest behavior, and business performance data into actionable growth strategies
  • Partner with Business Intelligence and Guest Growth & Decisioning teams to prioritize growth opportunities
  • Develop recommendations that support traffic, sales, and profitable growth objectives
  • Monitor competitive activity, market dynamics, and guest behavior trends to identify emerging opportunities
  • Partner with Brand, Creative, and agency teams to ensure audience, channel, and asset performance insights inform future creative development and messaging strategies
  • Own paid media investment strategy and budget allocation recommendations
  • Optimize channel mix across paid media channels to maximize business impact
  • Develop multi-channel investment strategies that align audience, market, and business opportunities
  • Evaluate channel performance through the lens of traffic, conversion, incrementality, and return on investment
  • Recommend budget shifts based on performance, market opportunities, and emerging trends
  • Continuously test and optimize investment strategies to improve effectiveness
  • Partner with agency teams to improve targeting, audience strategies, and investment efficiency
  • Lead media agency strategy, planning, and performance management
  • Partner with agency teams to align media performance with business outcomes and growth objectives
  • Evaluate and strengthen recommendations using guest intelligence, market insights, trade area data, and business performance metrics
  • Ensure agency plans align with company growth priorities and business objectives
  • Collaborate with agencies to identify new opportunities, technologies, and optimization approaches
  • Leverage Placer AI, Spatial AI, guest intelligence, attribution, and performance data to inform decisions
  • Experience connecting media strategy to customer behavior, guest acquisition, trade area opportunities, and business growth outcomes
  • Restaurant, hospitality, retail, eCommerce, or consumer marketing experience strongly preferred
  • Experience working in partnership with analytics, business intelligence, customer insights, and franchise organizations
  • Bachelor’s degree in Marketing, Business, Analytics, Economics, or related field required, or equivalent combination of education and experience
Red Robin logo

Red Robin

3.3 Glassdoor

Since opening in 1969 in Seattle, Washington, Red Robin has welcomed Guests to our casual dining restaurants in the U.S. and Canada, connecting people around craveable food and fun in a relaxed, playful atmosphere.Our people are the foundation of our success. We aim to be an inclusive employer of choice by encouraging diversity, offering competitive pay and rewarding career paths. We strive to employ Team Members who are a reflection of our Guests and the communities we serve.Mission: Serve our Guests awesome American food and bottomless fun. Vision: Be the most loved restaurant brand in the communities we serve.We WIN TOGETHER when we live our values: BOTTOMLESS FUN: From our unique art, to our iconic mascot, to our endless fries – we like to have fun. Our playful attitude impacts all aspects of our business, ensuring both Team Members and Guests have a great time.UNBRIDLED GENEROSITY: By providing boundless kindness, abundance in service, and a “do-whatever-it-takes” attitude and hospitality, we ensure that our Team Members are equipped and excited to care for our guests.FAMILIARITY WITH A TWIST: Red Robin feels different, but still like home. Our decor, recipes, and Team Members blend the familiar with the unknown to create new and interesting experiences.INTEGRITY & HIGH-PERFORMANCE: Every action is driven by unwavering integrity, setting a new benchmark for high performance, ensuring excellence in all endeavors and fostering a culture of trust and excellence.

Founded in 1969
Englewood, Colorado, USA
14K employees (844 in marketing)
47% recommend to a friend
44% CEO approval

Traffic Signals

Monthly Visitors
2M
Monthly Google Ads Budget
$43.4K
Traffic Source Mix
Search
54.8%
Direct
28.8%
Referral
4.4%
Social
2.3%
Paid
4.1%

Headcount Trend

Current headcount: ~14.3K

Marketing Team

Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$48.3M
Last Raise
$40M
Post IPO Equity, 7 months ago

Funding History

  • Nov 2025
    Post IPO Equity • $40M
  • Dec 2024
    Post IPO Equity • $8.3M

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