Responsibilities

• Manage digital media buying across channels, including search, social, display, video, and programmatic, with a focus on reaching key stakeholder audiences (e.g., policymakers, influencers, grassroots advocates).
• Partner with creative teams to develop compelling, platform-specific messaging and assets that resonate with target audiences and support advocacy goals.
• Collaborate with government affairs, communications, legal, and policy teams to align paid media strategies with legislative and regulatory priorities.
• Utilize audience targeting strategies, including geographic, behavioral, and voter/advocacy data, to effectively reach and mobilize priority audiences.
• Monitor and optimize campaign performance in real time, using data and analytics to drive continuous improvement and measurable outcomes.
• Engage with external agencies, consultants, and media vendors.
• Track, analyze, and report on campaign performance, translating data into actionable insights for senior leadership and stakeholders.
• Ensure compliance with all applicable political, advocacy, and advertising regulations.
• Stay informed on emerging trends in digital advocacy, media, and policy communications.
• Travel Requirements - 25%

Requirements

• Bachelor’s degree in Marketing, Communications, Political Science, Public Affairs, or related field; advanced degree preferred or other related field equivalent work experience.
• 5-7 years of experience in paid media, with a strong emphasis on digital media buying, creative development, and advocacy or public affairs campaigns .
• Demonstrated experience executing issue advocacy, public affairs, or political campaigns, including knowledge of policy-driven messaging preferred.
• Deep expertise across digital platforms, including paid social, search, display, and programmatic buying tools preferred.
• Experience leveraging voter files, advocacy data, or custom audience targeting strategies is strongly preferred.
• Strong understanding of media planning, audience segmentation, and performance optimization in an advocacy context.
• Experience managing and optimizing significant media budgets with a focus on efficiency and impact.
• Familiarity with analytics tools (e.g., Google Analytics).
• Strong communication skills, with the ability to translate complex data into clear, strategic insights.
• Ability to operate in a fast-paced, high-stakes policy environment with shifting priorities.

Preferred

• Advanced degree preferred or other related field equivalent work experience.
• Strong background in public affairs, issue advocacy, or political campaigns and a proven track record of managing high-impact media investments that deliver measurable results.
• Deep expertise across digital platforms, including paid social, search, display, and programmatic buying tools; preferred.
• Experience leveraging voter files, advocacy data, or custom audience targeting strategies; strongly preferred.
• Experience navigating political and regulatory considerations related to paid media is a plus.

Benefits

• API offers a comprehensive benefits package for our employees and their families. More information about our benefits may be found at api.org/about/careers/benefits .