Responsibilities

• Lead the strategic development and ongoing evolution of our flagship newsletter portfolio to drive audience engagement, loyalty, and business impact.
• Partner closely with editorial teams to curate, shape, and optimize newsletter content, positioning, and overall reader experience.
• Collaborate with editorial leadership to identify, develop, and launch new newsletter products that support audience and brand growth goals.
• Develop lifecycle marketing strategies that improve subscriber onboarding, engagement, retention, and reactivation across the newsletter ecosystem.
• Analyze audience insights, engagement metrics, and performance data to inform content decisions, growth opportunities, and strategic priorities.
• Create and implement testing frameworks across subject lines, content strategy, send cadence, onboarding journeys, and engagement tactics.
• Identify opportunities for audience segmentation, personalization, and targeted subscriber experiences that deepen reader relationships.
• Partner cross-functionally with growth, product, analytics, and marketing teams to align newsletter strategy with broader company objectives and success metrics.

Requirements

• 5+ years of experience in newsletters, audience development, lifecycle marketing, editorial strategy, digital media, publishing, or related fields.
• Proven expertise in subscriber lifecycle strategy, audience engagement, retention, and CRM or lifecycle marketing principles.
• Experience managing newsletters as strategic audience products that contribute to engagement, loyalty, and business outcomes.
• Strong editorial instincts and a deep understanding of what drives newsletter performance and reader loyalty.
• Demonstrated ability to use audience insights, performance analytics, and business goals to guide strategic decision-making.
• Experience launching, managing, or scaling newsletter products and recurring editorial franchises.
• Strong collaboration and communication skills with the ability to influence and build relationships across editorial, growth, product, analytics, and marketing teams.
• Excellent organizational and project management skills, with the ability to manage multiple priorities in a fast-paced environment.
• Familiarity with newsletter platforms, CRM systems, and audience analytics tools such as Sailthru, HubSpot, Google Analytics, or Looker Studio is preferred.
• Experience with A/B testing, audience segmentation, personalization strategies, and lifecycle optimization is a plus.

Benefits

• Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.
• Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.
• Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
• Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
• Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.
• Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.