Marketing Assistant
BAGGU
USA (Remote)
In-houseFull-timeIntern/new grad1+ years exp.
3 hrs ago
Manager, National Account and Distribution Marketing
Boston, MA (Hybrid)
$92K/yr – $160K/yrManager5+ years expFull time
Posted 3 weeks ago
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Job Summary
distribution-focused messaging engine for National Accounts, turning business priorities into aligned campaigns and advisor communications that drive engagement and follow-through.
- Own cross-functional coordination with National Accounts, Product Marketing, and sales enablement to plan, time, and execute compliant campaigns.
- Translate priorities into clear distribution audience messaging and multi-channel campaigns that scale across partners.
- Monitor engagement, measure impact, and iterate messaging and campaigns with field feedback to scale effectiveness.
Job Description
- Partner with National Account VPs and distribution team members to plan and execute structured marketing communications aligned to key meetings, events, and business priorities
- Design and deliver pre- and post-meeting communication that reinforces key messages and drives advisor engagement and follow-through activity through partnering with sales enablement, support, and wholesalers
- Translate business priorities into clear, actionable messaging tailored to distribution audiences while maintaining consistency across channels
- Assess, prioritize and make recommendations on incoming marketing requests from Distribution and sales teams, balancing business impact, urgency, and alignment with broader marketing priorities
- Collaborate with the Director of National Account Marketing and members of Product Marketing team to align messaging, timing, and campaign priorities and ensure a coordinated go-to-market approach for targeted National Accounts or territories
- Along with the Director, serve as a marketing partner to key National Accounts, and select strategic regional relationships
- This role will have additional responsibilities for marketing support, content creation, and campaigning to support the Longer. Healthier.Better. Network.
- Support the development and execution of tailored marketing plans that reflect each partner’s distribution model, priorities, and field dynamics
- Create and refine presentations, campaigns, and sales enablement materials, ensuring clarity, quality, and alignment with brand, compliance, and messaging standards
- Identify opportunities to scale effective communication strategies and campaigns across distribution partners
Manulife
Manulife is a leading international financial services group that helps people make their decisions easier and lives better. With our global headquarters in Toronto, we operate as Manulife across our offices in Canada, Asia, and Europe, and primarily as John Hancock in the United States. We have more than 40,000 employees, over 116,000 agents serving ~34 million customers worldwide, and over $1.3 trillion in assets under management and administration.Visit www.Manulife.com to find out more.For Manulife terms of use, please visit http://bit.ly/SM_Terms
