Responsibilities

• Partner with National Account VPs and distribution team members to plan and execute structured marketing communications aligned to key meetings, events, and business priorities
• Design and deliver pre- and post-meeting communication that reinforces key messages and drives advisor engagement and follow-through activity through partnering with sales enablement, support, and wholesalers
• Translate business priorities into clear, actionable messaging tailored to distribution audiences while maintaining consistency across channels
• Assess, prioritize and make recommendations on incoming marketing requests from Distribution and sales teams, balancing business impact, urgency, and alignment with broader marketing priorities
• Collaborate with the Director of National Account Marketing and members of Product Marketing team to align messaging, timing, and campaign priorities and ensure a coordinated go-to-market approach for targeted National Accounts or territories
• Along with the Director, serve as a marketing partner to key National Accounts, and select strategic regional relationships
• This role will have additional responsibilities for marketing support, content creation, and campaigning to support the Longer. Healthier.Better. Network.
• Support the development and execution of tailored marketing plans that reflect each partner’s distribution model, priorities, and field dynamics
• Create and refine presentations, campaigns, and sales enablement materials, ensuring clarity, quality, and alignment with brand, compliance, and messaging standards
• Identify opportunities to scale effective communication strategies and campaigns across distribution partners

Requirements

• Minimum of bachelor’s degree in Marketing, Communications or related field of study
• At least 5+ years of experience in the life insurance industry, or financial services industry, or other highly regulated industry that uses a wholesale distribution model. (B2B2C)
• Strong proficiency with technical platforms for email distribution (eg., Marketo), workflow management (eg., Workzone), compliance (eg. Red Oak), and CRMs (eg., Salesforce). Experience with large-audience webinar platforms (eg. CVENT, ON24, etc.) a plus.
• Previous experience working with compliance teams in a highly regulated industry
• Excellent project management skills with the ability to juggle multiple priorities and meet challenging deadlines
• Ability to work independently, with multiple projects being managed in parallel with potentially conflicting prioritization
• Excellent communication writing skills (verbal and written)

Preferred

• Experience with large-audience webinar platforms (eg. CVENT, ON24, etc.)

Benefits

• Manulife/John Hancock offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans.
• We also offer eligible employees various retirement savings plans (including pension/401(k) savings plans and a global share ownership plan with employer matching contributions) and financial education and counseling resources.
• Our generous paid time off program in the U.S. includes up to 11 paid holidays, 3 personal days, 150 hours of vacation, and 40 hours of sick time (or more where required by law) each year, and we offer the full range of statutory leaves of absence.