Responsibilities

• BTL creative brief, key visual and program mechanics for Mexican Portfolio programs
• Develop and deliver BTL creative agency brief for national program activation concepts based on the brand big ideas for development of national program ideas. All briefs should include directive for the big idea to be scalable for localization, informed by relevant channel and shopper insights.
• Work with Customer Marketing Managers to collect customer feedback and input to help inform BTL creative brief of big idea.
• Manage BTL creative agency through 1-2 creative rounds, giving feedback to ensure deliverables are on time and on brief.
• Responsible for approving the Key Visual and incorporating the national program mechanic
• Brief the creative studio (Greenworks) for Point of Sale/ Display Menu assortment and any local adaptations required.
• Deliver Brand Priorities / Activation Deck and Sell Sheets for National Programs
• Deliver Execution Priorities, Brand Expectations (SKUs, Packs, Size of Display, etc.) and Selling Tools to Sales and update Taproom with assets. The selling tools include: Program Activation Deck, Program Sell Sheets, and Localized Sell Sheets.
• Post-Program Analysis: Collect qualitative Inputs from Customer Marketing Managers/ National Accounts
• Post-Program Analysis: Collect quantitative inputs from CMI

Requirements

• 4+ years’ experience in marketing, commercial marketing and/or sales
• Proven track record of project management experience
• Experience managing creative agencies
• Well-versed in bev-alc channel and shopper dymamics

Preferred

• Bachelor’s degree in Marketing or equivalent strongly preferred
• Knowledge of the beverage industry preferred
• Understanding of three-tiered route-to-market

Benefits

• Benefits - Medical/Dental/Vision + Matching 401k Plan
• Vacation – 20 Days Paid Vacation & Unlimited Wellness Days
• $200 Monthly Beverage Allowance