Manager of Member Communications and Audience Strategy

Philadelphia, PA (On-site)

Salary Not AvailableManager3+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the direct response engine for museum memberships, aligning email, mail, and telemarketing with segment-driven tactics to lift renewals, upgrades, and annual fund income.

  • Channel ownership: drive acquisition, activation, and retention through integrated direct response programs.
  • Audience operations: build onboarding, engagement, and recapture flows for members, visitors, and program participants.
  • Cross-functional governance: coordinate with IT, DevOps, and external vendors to standardize data, timing, and content across channels.

Job Description

Responsibilities

  • Oversee the execution of direct response campaigns including email, direct mail, and telemarketing, utilizing segmentation to drive renewals, upgrades, and annual fund growth.
  • Manage and create automated onboarding, engagement, and recapture strategies tailored to diverse audiences such as members, visitors, and program participants.
  • Develop, write, edit, and coordinate audience-focused copy for membership and annual fund communications across email, web, social media, print, and onsite channels; contribute to and edit direct mail copy provided by external partners to ensure clarity, flow, tone, and alignment with campaign goals.
  • Support the institutional list management strategy with key stakeholders, ensuring best practices in database set-up, automation, and data integrity.
  • Coordinate communication timing and content delivery across museum departments to maintain a cohesive institutional and membership voice and maximize audience engagement.
  • Manage external mail house partnerships, including inventory oversight and deployment scheduling, to ensure the timely delivery of high-volume physical and digital communications.
  • Oversee the production, inventory, and distribution of onsite collateral, including signage, brochures, and promotional materials.
  • Perform meticulous proofreading for acquisition and renewal materials to ensure consistency and accuracy across all print and digital touchpoints.
  • Manage membership webpage updates in collaboration with the Communications and IIT teams to ensure seamless and up-to-date user experience.
  • Administer the list exchange process for direct mail acquisition, managing requests and building partnerships with external organizations to expand audience reach.
  • Collaborate on the department’s annual revenue and expense budget including identifying key resources.
  • Track, report, and analyze the performance of membership initiatives to inform campaign strategy and decision-making.
  • Use performance analysis to make recommendations that inform short- and long-term department planning.
  • Partner with IIT and DevOps to streamline workflows, automate manual processes where possible, and improve efficiency.
  • Foster cross-departmental collaboration and stay current on industry best practices.
  • Support the administration and segmentation of cross-institutional e-marketing tools and systems for performance tracking.
  • Work with key stakeholders to standardize gift entry and record maintenance, ensuring data accuracy.
  • Analyze email, segment, and website performance using tools such as Google Analytics to improve digital content and ensure information accuracy.
  • Work with DevOps and Marketing teams to translate data into actionable insights for audience engagement.
  • Oversee the daily operations and professional growth of a multi-disciplinary team, including a four-person Member Representative team, with potential for future team growth.

Requirements

  • Bachelor’s degree in marketing, communications, advertising, or a related field, or equivalent relevant experience
  • Prior experience in membership, marketing, or communications (3+ years)
  • Experience as a direct supervisor for a team responsible for sales, stewardship, and communications (3+ years)
  • Experience meeting membership or fundraising revenue goals, including renewal, retention, and campaign performance
  • Strong project management skills, with experience planning, prioritizing, and executing multiple campaigns or initiatives on deadline
  • Proven problem-solving skills with communications experience, including writing and audience strategy
  • Strong writing and editing skills, with experience developing clear, compelling copy for email, web, social media, print, and donor or member communications
  • Experience with email marketing tools, social media platforms, and Google Analytics
  • Experience updating website content or working with content management systems in collaboration with communications and technology teams
  • Experience coordinating print and digital collateral production, including proofreading, vendor coordination, inventory, or distribution
  • Experience supporting budget planning, expense tracking, or resource planning for campaigns or department initiatives
  • Experience working cross-functionally with internal teams and external vendors or partners to manage communications projects
  • Experience using CRM or donor database systems for segmentation, reporting, and performance tracking; familiarity with Raiser’s Edge preferred
  • Proficiency in Microsoft Office
  • Exceptional organizational, written, and oral communication skills
  • Strong interpersonal skills, including the ability to build and maintain effective, cooperative working relationships
  • Excellent attention to detail, with flexibility and creativity
  • The background text includes Familiarity with the Museum membership model preferred

Preferred

  • Familiarity with the Museum membership model preferred

Benefits

  • Free general admission to the museum for you and your immediate family
  • Discounted guest tickets for admission
  • Discounts on gift memberships
  • Special staff tours and presentations from our curatorial and conservation teams
  • Discounts at the museum restaurant, museum cafĂ©s, and museum retail and online stores
  • Medical, dental, and vision benefits
  • Fully paid short-term disability insurance, long-term disability insurance, and life insurance
  • Health savings or flexible spending account program
  • Retirement savings program with museum match
  • Paid vacation, personal days, sick days, and holidays
Philadelphia Art Museum logo

Philadelphia Art Museum

We're Philadelphia's art museum, a landmark building, a world-renowned collection. A place that welcomes everyone. We bring the arts to life, inspiring visitors—through scholarly study or creative play—to discover the creative spirit that lies within each of us. We connect people with the arts in rich and varied ways, making the experience of the Museum surprising, lively, and always memorable.Our values define who we are. They drive the way we do things and the decisions we make. We are open – we welcome everyone, opening eyes and minds to the expressive power of the arts. We are connected – we sustain and strengthen the communities we serve, bringing together diverse audiences. We are vital – we bring the arts to life, engaging visitors from Philadelphia and around the world. We are provocative – we believe that the arts can change the way we understand ourselves and how we see the world.We expect every employee, department, and division to work collaboratively with all others, inspired by a shared purpose. We respect each other as individuals and colleagues. We encourage innovation and support one another’s efforts, recognizing that innovation involves risk. We are an equal opportunity employer that actively seeks to employ a diverse group of people who embody our values. Our employees are at the center of the Museum. We want to ensure they are engaged in their work and rewarded for a job well done. We offer generous benefits and compensation such as:•Extensive paid time off•Retirement savings program with Museum match•Excellent health, dental, and vision benefits at low cost to employees•Fully paid life and disability insurance•Museum Perks

Philadelphia, Pennsylvania, USA
500 employees (135 in marketing)