Responsibilities

• Lead media strategy and media planning on US and Canadian markets
• Develop and rationalize media plans across digital and traditional channels in partnership with media agency teams.
• Establish measurement KPIs and performance forecasts with the help of the agency
• Coordinate campaign setup, launch timelines, creative asset delivery, and trafficking requirements to support on-time execution.
• Monitor campaign delivery and pacing, ensuring planned media investments are activating as intended.
• Serve as the day-to-day point of contact for agency partners on campaign execution and status updates.
• Support campaign changes, adjustments, and optimization requests throughout the campaign lifecycle.
• Support post-campaign insights by collecting results, key learnings, and optimization opportunities.
• Coordinate day-to-day interactions between internal marketing teams and agency partners.
• Support planning meetings, status calls, and campaign reviews by preparing materials and tracking action items.

Requirements

• Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field.
• 6 years of experience in media planning, media buying, campaign management, or advertising.
• Understanding of US and Canadian media landscapes, trends and audience diversity
• Strong media agency experience, with proven expertise in managing multi-channel campaign execution. Experience on the advertiser side would be considered a strong advantage.
• Advanced expert of digital media strategies, media measurement and data management
• Strong analytical skills and ability to articulate the campaign results and optimization
• Strong organizational and project management skills with the ability to manage multiple priorities simultaneously.
• Detail-oriented with strong follow-through and execution capabilities.
• Ability to analyze performance data and translate findings into actionable recommendations.
• Effective communication and stakeholder management skills.

Preferred

• Experience on the advertiser side would be considered a strong advantage.
• Experience in beauty, beverage, automotive, or other premium consumer industries is preferred.

Benefits

• Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits.
• Incentives and/or benefit packages may vary depending on the position.
• Learn more at https://www.nestlejobs.com/nestle-in-the-us-benefits
• It is our business imperative to remain a very inclusive workplace.
• To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé.