Responsibilities

• Execute project plans following approved objectives and timelines.
• Work closely with internal media teams to support a seamless transition from media planning, campaign deployment, and post-campaign report analytics.
• Enforce data governance procedures across media platforms, databases, and data visualization platforms.
• Maintain and update documentation for team processes, measurement standards, and operational workflows.
• Develop effective campaign measurement plans in conjunction with client data teams to achieve business objectives.
• Coordinate data collection across media analytics, media strategy, and ad operations for client MMM initiatives.
• Lead day-to-day escalation and troubleshooting for a team of Senior Analysts.
• Manage, mentor, and develop a Junior Analyst, strengthening both soft skills and technical capabilities.
• Oversee and consult with AdOps execution of media tags and Digital Analytics implementation of site tags.
• Conduct market research, stay updated on industry trends, and provide internal and client POVs where applicable.

Requirements

• Minimum of a bachelor’s degree or equivalent (marketing, business, and/or communications)
• 5+ years of experience doing marketing analytics at an agency, building data-backed insights and recommendations, optimizing processes, and delivering best-in-class operational excellence
• Strong quantitative and qualitative skills with proven data interpretation abilities.
• Ability to move beyond descriptive analytics and employ more sophisticated techniques (predictive & prescriptive analytics)
• Excellent problem-solving skills and the ability to work across functional areas.
• Excellent communication skills, attention to detail, attentive and knowledgeable about user interface issues, and proficiency in quantitative data analysis.
• Excellent verbal and written communication skills, including the ability to produce clear, concise, client-ready documents.
• Experience in ad-serving and web analytics tools (Google DFA, Atlas, GA4, Omniture, etc.)
• Experience with brand safety solutions (DoubleVerify or IAS)
• Knowledge of DSPs (The Trade Desk, DV360, Amazon, etc), ad servers (CM360, FlashTalking, etc.), bid management platforms (Skai, Marin, DD360), data visualization platforms (Tableau, Power BI, etc.), and Prisma.

Benefits

• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent.
• Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.