Responsibilities

• Lead the architecture, implementation, and QA of server-side tagging solutions across client environments
• Serve as a technical advisor to clients pursuing self-managed implementations, translating complex tagging architectures into clear, actionable guidance
• Review and   validate   client-led implementations against platform best practices, providing structured feedback and escalation paths when issues arise
• Manage and document tag implementations across past and current client engagements
• Stay current on evolving server-side tagging capabilities in Google Tag Manager, Tealium, and other TMS platforms
• Monitor and adapt to vendor pixel, event, and conversion tracking changes as they are released
• Lead QA of newly launched tags and pixels in conjunction with media analysts
• Traffic pixel and tagging details — including naming, placement, and code — to clients on time, aligned to their development sprint schedules
• Troubleshoot implementation and deployment issues with urgency, keeping data impact implications top of mind
• Understand the landscape of multiple websites across multiple platforms as it relates to current and future tracking states

Requirements

• Advanced knowledge of server-side tagging and   CAPI  integrations (Meta   CAPI , Google Enhanced Conversions, etc.)
• Experience working with Tealium   iQ   and Adobe Experience Platform Tags (Launch) as primary TMS platforms; familiarity with Google Tag Manager a plus
• Strong understanding of front-end web fundamentals: HTML, CSS, JavaScript, and Data Layers
• Experience partnering with development teams to outline requirements and QA tagging implementations
• Strong communication   skills with the ability to translate technical details for non-technical stakeholders

Preferred

• Experience in a marketing agency environment
• Knows the different SST implementation paths — direct API/manual code, partner platforms (Shopify, WooCommerce, HubSpot), GTM server-side containers, and gateway solutions like Meta's Signals Gateway or AWS-hosted CAPI Gateway
• Working knowledge of GDPR and CCPA requirements as they relate to passing user data server-side

Benefits

• Access to all office spaces in MSP, NYC, and CHI
• Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teams
• Generous paid vacation policy
• 401k match program
• Top-notch health insurance options, inclusive of same sex partners
• Family formation benefits including reimbursement options for fertility, pregnancy, and parenting needs
• Monthly stipend for your mobile phone and data plan
• Sabbatical program
• Charitable giving via our time and a financial match program
• Shenanigan’s Day