Director of Marketing

Ypsilanti, MI (On-site)

$65K/yr – $75K/yrSenior Level5+ years expFull time

Posted 2 hrs ago

Job Summary

Own and lead the Marketing Department to drive ticket sales, sponsor fulfillment, and brand presence while coordinating digital, external, and public communications across campaigns and events.

  • Oversee marketing operations, budgets, and collaborations with managers and vendors
  • Plan annual promotional calendars and game-day entertainment experiences

Job Description

Responsibilities

  • Manage all Marketing Department personnel.
  • Indirectly hire and manage interns and all event staff, such as the rally crew, camera operators, mascot, PA announcers, and other game production personnel.
  • Create and execute the external marketing plan, including Revolution individual, season and group ticket sales, special events, and merchandise.
  • Possess fundamentals in graphic design content to ensure brand standards are maintained, manage and protect the application of brand standards and Revolution marks internally and externally, create continuity across marketing initiatives, and project effective advertising messages.
  • Coordinate closely with the Assistant General Manager to ensure excellent fulfillment of all sponsor obligations in advertising materials and game presentation, including executing client signs and other advertising messages in all Revolution applications.
  • Collaborate with the Assistant General Manager, Community Engagement Manager, and other appropriate team members to create an annual promotional schedule to generate ticket sales to Revolution games.
  • Oversee digital marketing efforts, including website, digital and email marketing,
  • Oversee and execute external and internal advertising campaigns, including negotiating with external providers such as billboard and radio stations.
  • Assist in the creation and manage the external marketing budgets for the Revolution and non-baseball endeavors.
  • Work closely with the General Manager of WOYK Radio to plan and execute marketing activities to increase listeners to the station and create a receptive advertising sales audience.

Requirements

  • Applies best efforts and full capability each day to the work assigned by own manager.
  • Advises manager when:
  • An assignment is not understood.
  • An assignment conflicts with knowledge of the circumstances, current skills or available time/resources.
  • Obstacles to completing the assignment exist or are likely to occur.
  • Opportunities to better complete or improve the assignment exist or may occur.
  • Understands and demonstrates our cultural expectations.
  • Assists with operational or non-department related tasks as requested by manager.
  • Continues to build on knowledge of the business and industry.
  • Assist with the field tarp as required by the President & General Manager and called by the AGM or Groundskeeper.

Benefits

  • This full time role includes access to a full health benefits package
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Design, Photography, and Motion Graphics by Vicken Semerdjian

Salaries

Posted range

$65K/yr – $75K/yr

Taken straight from the job posting.

See all signedbyvicken salaries

Marketing Team

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Traffic Signals

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Director of Marketing

signedbyvicken · Ypsilanti, MI · On-site