Requirements

• Bachelors Degree Marketing, Communications, Journalism, English, or a related field required.
• Masters Degree - Marketing, Communications, Business, or related field preferred
• 6 – 8+ years of progressive marketing experience preferably in web content, editorial, or search marketing.
• 2+ years leading people or directing the work of others preferred.
• Demonstrated ability to execute integrated campaigns with measurable results
• Experience collaborating with Sales and cross‑functional partners in a B2B environment
• Strong project management, prioritization, and execution discipline
• Analytical mindset with ability to interpret performance data and customer insights
• Effective communicator with the ability to influence and align stakeholders
• Industry experience in technology, product manufacturing, or supply chain preferred

Preferred

• Masters Degree - Marketing, Communications, Business, or related field preferred
• 2+ years leading people or directing the work of others preferred.
• Demonstrated editing ability across technical and commercial subject matter, with work samples available preferred.
• Hands-on SEO experience: keyword and intent research, on-page optimization, structured data, content audits, and technical diagnostics preferred.
• Working hands-on paid search experience, including campaign build, bid and budget management, and performance reporting in Google Ads preferred.
• Working command of how answer engines and generative search surface and cite content, and how that differs from traditional rankings preferred.
• Proficiency with search and analytics tooling such as Google Search Console, Google Analytics 4, and Semrush or Ahrefs preferred.
• Experience publishing and managing content in an enterprise CMS, with Adobe Experience Manager preferred.
• Strong project management skills and the ability to keep a high-volume queue moving without sacrificing quality preferred.
• B2B content experience in a distribution, industrial, or manufacturing setting, particularly alongside a large product catalog preferred.

Benefits

• This amount is what we reasonably believe we will pay for the position; however, offer amounts may vary based on factors such as geographic location, relevant education, experience, qualifications, skills, shift, or any collective bargaining agreements.
• In addition, Wesco offers a benefits program for eligible employees, which may include paid time off, medical, dental, and vision coverage, and retirement savings plans. Additional details about benefits are available here .