Responsibilities

• Growth Infrastructure: Lead marketing, public relations and market research for the portfolio; oversee team and external vendors.
• Campaign & Brand Execution: Develop and execute portfolio-wide marketing strategies; manage campaigns across digital, PR, events; oversee branding.
• Performance & Collaboration: Monitor and optimize paid media campaigns; establish KPIs and monthly performance reporting; manage reputation across review platforms.
• Budget & Vendor Management: Oversee budget planning, forecasting, spend allocation, invoicing, and vendor relationships.
• Cross-Functional Leadership: Foster cross-functional collaboration with Property Management, Investments, and sister companies; mentor and develop the marketing team.
• Partnerships & Growth: Identify strategic partnerships and growth opportunities to strengthen long-term portfolio performance.

Requirements

• Bachelor’s degree in marketing, Business Administration, Communications, or related field
• 3–6+ years of experience in marketing, with experience in digital strategy and campaign management preferred
• Strong experience with paid media platforms including Google Ads and Meta
• Ability to analyze performance data and drive optimization strategies
• Experience managing budgets and marketing spend
• Strong leadership and project management skills
• Excellent communication and cross-functional collaboration abilities
• Strategic thinker with a results-driven mindset
• Ability to manage multiple priorities in a fast-paced environment
• Ability to maintain regular and predictable attendance
• Ability to work in a constant state of alertness

Preferred

• Experience in digital strategy and campaign management preferred
• Ability to travel to markets across the southeastern United States