Responsibilities

• Utilize content management system (Sitecore) to execute the Huntington.com for Huntington's wealth segment.
• Develop, launch, and optimize a broad range of email programs using email marketing software (Salesforce Marketing Cloud).
• Work effectively with Marketing Campaign Managers to drive digital activation of strategic and recurring outbound campaigns
• Act as digital subject matter expert in collaboration with our Marketing, Legal, and Compliance partners.
• Ensure that digital marketing materials comply with all brand and style guidelines (web) while adhering to bank and regulatory standards.
• Perform ongoing testing of email subject lines, offers, creatives, copy, and other testable variables. Present finding and implement best practices. Continually improve open, click, conversion, and subscription rates.
• Schedule and automate promotional email campaigns to be sent to specified list/segments.
• Monitor and optimize deliverability and ensure CAN-SPAM compliance.
• Monitor and provide web analytics that help influence tactics to improve the overall value of wealth related sections of the site. This includes site optimizations to drive conversion, details about who is visiting, and changes to user behavior.
• Perform other duties as assigned.

Requirements

• 3+ years of relevant Web content management and design experience in Sitecore/Salesforce Marketing Cloud or similar applications
• Bachelor's degree

Preferred

• Excellent organizational and prioritization skills, with some project management experience and the ability to manage multiple projects and progress of others on team.
• Experience working cross-functionally with marketing, product management / segment management, Web producers / developers / architects.
• Experience working on digital initiatives within an Agile delivery framework
• Document best-practice examples and guidance that help our marketing strategists effectively utilize our ecommerce system(s)
• Ability to interact with senior management and work independently. Team player who also demonstrates leadership skills in a matrix managed organization.
• Knowledge of HTML, Content Management Systems (Sitecore experience preferred), Salesforce Marketing Cloud (ExactTarget), Adobe Analytics, Adobe Target, Photoshop, and SQL queries.
• Prior work with content hubs or blog is a plus.
• Knowledge of A/B and Multivariate Testing and Personalization is a plus.
• Search Engine Optimization (SEO) and Paid Search tactic is a plus.
• Knowledge of content audits, content inventories, and Information Architecture (IA) a plus.

Benefits

• health insurance coverage, wellness program, life and disability insurance, retirement savings plan, paid leave programs, paid holidays and paid time off (PTO)