Responsibilities

• Own and maintain global naming standards, program structures, folder hierarchies, and asset organization patterns for all marketing channels.
• Develop and maintain a library of modular, reusable assets including journey blueprints, automation workflows, data filters, and content blocks; partner with design and development to build standardized email templates.
• Create and enforce scalable processes and blueprints to enable efficient execution including QA checklists, testing protocols, launch readiness checklists, and quality standards for campaign launches and automation workflows.
• Partner with stakeholders to evolve standards based on real-world usage and feedback, balancing flexibility with governance; regularly review adoption and friction points, to refine the operating model.
• Serve as the central owner for all Marketing Operations training and enablement on all Marketing Operations owned channels.
• Create comprehensive enablement materials including migration training, how-to guides, quick-reference documentation, and troubleshooting resources, for both standard execution and new capabilities, enabling Marketing Operations teams to self-serve.
• Own the operating model for external agency support used for channel production, including process design, handoff rules, improvement opportunities, and effectiveness of the support model.
• Lead the evaluation, business case development, and proof-of-concept for new marketing channels.
• Define reference architectures (data flows, integrations requirements, technical architecture) and implementation patterns for each channel, ensuring consistency and scalability across platforms and teams.
• Own the operational rollout strategy for new channels once technical patterns are proven, including phased implementation plans, success criteria, adoption metrics, and rollout readiness.

Requirements

• 5+ years of experience in marketing operations or marketing technology with a strong focus on enablement, training, or process design.
• Hands-on experience building in an enterprise marketing automation platform — SFMC, Marketo, Braze, Adobe Campaign, Iterable, or similar. You've built journeys and campaigns yourself, not just briefed someone else to.
• You've built the training and documentation that got a team to actually adopt a technical platform or process — how-to guides, onboarding paths, office hours, quick-reference docs.
• You've authored standards that other teams adopted — naming conventions, template libraries, QA checklists, intake or approval workflows — and you can talk about how you drove that adoption, including where you hit resistance.
• Program management and project leadership experience taking a capability from evaluation through rollout. Comfortable leading projects like the launch or expansion of new marketing channels — SMS, push, and similar.
• You're familiar with channel adoption strategy: phasing a rollout, setting success criteria, and driving uptake after go-live.
• Ability to read and understand complex data sets; familiarity with JSON structures, data payloads, and interpreting technical documentation for troubleshooting and validation.
• Highly organized with proven ability to manage numerous high-priority initiatives concurrently; experience with roadmapping, strategic planning, and coordinating projects across multiple teams and stakeholders.

Preferred

• Direct SFMC experience, particularly Email Studio and Journey Builder. Marketo experience also welcome.
• Hands-on experimentation with AI tools to improve day-to-day operational efficiency — prototyping a solution, automating a manual step, speeding up documentation or QA. We care more about the instinct to build and test than about any specific tool, and we're interested in where you think this could go further.
• Hands-on involvement in a vendor or tool evaluation — RFP, scorecard, or proof-of-concept.
• Experience working with external agencies on campaign production.
• AMPscript or SSJS familiarity.

Benefits

• Expedia Group offers benefits and perks designed to support employees and their families, including medical, dental, and vision coverage, paid time off, an Employee Assistance Program, wellness and travel reimbursement, travel discounts, and International Airlines Travel Agent Network (IATAN) membership.