Manager, Marketing Technology (AI Data & Analytics)

District of Columbia, USA (Hybrid)

$117K/yr – $211K/yrManager7+ years expFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive data quality and analytics at Foley by ensuring data integrity, applying AI enrichment, and enabling strategic insights across marketing.

  • Own data quality across marketing systems and reports.
  • Must-have: Seven+ years in marketing tech or data analytics.
  • Standout: AI-enabled data analysis and guardrails for long-term data hygiene.

Job Description

Responsibilities

  • Ensure quality of data across marketing and other Foley systems.
  • Identify novel uses of AI to analyze and source data for strategic analysis and generating demand.
  • Use AI to enhance and enrich our data in addition to analyzing data and finding strategic opportunities.
  • Develop guardrails, processes, and quality controls for long term data hygiene.
  • Work with vendors to help improve the quality of our data.
  • Identify strategic opportunities for the firm through the analysis of data.
  • Work with others in the BD&M department and across the firm to help proactively use data to drive the business.
  • Ensure system controls are in place to help preserve and enhance the overall quality of data.
  • Create and run reports on a regular basis to provide updated data to various departments.
  • Creates, manages, and follows data standards, processes and procedures.

Requirements

  • Bachelor's Degree required.
  • Minimum of seven (7) years of progressive experience within marketing technology, IT and/or data analytics required.

Preferred

  • Familiarity with using CRM and AI tools within data analytics a plus.
  • Professional services experience preferred.
Foley & Lardner LLP logo

Foley & Lardner LLP

Foley & Lardner LLP stands at the nexus of the Energy & Infrastructure, Health Care & Life Sciences, Innovative Technology, and Manufacturing Sectors. We look beyond the law at the constantly evolving demands facing our clients and act as trusted business advisors to deliver creative, practical, and effective solutions. Our 1,100 lawyers across 27 offices worldwide partner on the full range of engagements from corporate counsel to intellectual property work and litigation support, providing a one-team solution. We are committed to innovative legal services and to the stewardship of our people, firm, clients, and the communities we serve.

Milwaukee, Wisconsin, USA
3K employees (68 in marketing)

Traffic Signals

Monthly Visitors
137.8K
Monthly Google Ads Budget
$3.7K
Traffic Source Mix
Search
48.3%
Direct
43.9%
Referral
6.2%
Social
0.7%
Paid
0.9%

Headcount Trend

Current headcount: ~3K

Marketing Team

Marketing Team Size
58 (2% of company)
Median Career Experience
15 years
Median Tenure
4.4 years

Recent News