Responsibilities

• Delivers effective and audience imaginative marketing and relevant content to generate awareness, customer conversion and/or sales/revenue of brand/business service.
• Manages marketing campaigns and content development across all media outlets for the brand/business service – explores and uses most relevant media outlets to best reach target audiences – online, social, digital and traditional.
• Focuses on performance improvements and return on investment, with a clear link between marketing activities and sales/revenue.
• Delivers clear, relevant, imaginative and effective marketing copy and content.
• Maintains active communication with all relevant business units, collecting information such as market requirements, industry insight and customer feedback to incorporate in marketing strategy.
• Supervises a team of Marketing Specialists in the timely execution of quality deliverables.

Requirements

• Bachelor’s Degree or year for year directly related experience
• 6 years of experience managing marketing programs in a small to medium sized companies targeting consumers
• 1 year of prior experience leading/managing project teams

Preferred

• Experience developing multi-channel content strategies for consumer audiences
• Ability to translate content performance data into actionable marketing insights
• Strong understanding of organic search
• Proven ability to manage video, blog, email, and social content ecosystems
• Demonstrated success collaborating with creators, influencers, or affiliate partners
• Proficiency in using HubSpot or similar CRM
• Google Analytics proficiency
• Experience using a Learning Management System
• Experience working within brand templates and brand guidelines

Benefits

• A highly competitive compensation package with generous benefits beginning first day of employment for Medical/Prescription Drug plans, HSA, Vision, Dental and Health Care FSA.
• 15 vacation days & 12 sick days accrued annually and 3 personal days
• 401K match, Life and AD&D, Employee Assistant programs, Group Legal, & more
• Wellness program with access to onsite gym and basketball court for associates
• Encouraged continued education with our tuition reimbursement program
• Financial and in-kind opportunities to engage with non-profits in your community
• Company match program for United Way donations
• Volunteer opportunities and in-kind drives for non-profits throughout the year
• Take breaks or brainstorm in our game room with ping pong & foosball
• Casual Dress Code