Marketing & GTM Data Analyst
Deepgram
USA (Remote)
$115K/yr - $148K/yrIn-houseFull-timeMid level3+ years exp.
1 day ago
Manager, Marketing Science
Camden, NJ (On-site)
$90K/yr – $110K/yrManagerFull time
Posted 7 months ago
Job Summary
Drive HBSE marketing analytics and audience segmentation to enable targeted activation and lifecycle strategies.
- Own marketing analytics roadmap and audience segmentation initiatives.
- Must-have: Experience translating data into actionable marketing insights.
- Standout: Cross-functional collaboration with data operations and digital teams.
Job Description
Responsibilities
- Lead execution as well as aid in the development of HBSE’s marketing analytics and segmentation roadmap, ensuring alignment with business and digital marketing needs.
- Support internal teams in using fan data more effectively, including journey mapping, personalization strategies, and lifecycle planning.
- Stay informed on marketing science trends and tools, sharing recommendations that enhance team capabilities.
- Build and maintain audience segments, fan cohorts, and data frameworks that guide activation by the Digital Team.
- Recommend lifecycle journey logic and personalization opportunities.
- Partner with Data Platforms & Operations to ensure needed data is available and properly structured for marketing use.
- Drive performance reporting, dashboard creation, insight generation, and scoring frameworks for marketing campaigns and audience engagement.
- Work with Digital Communications to enable and support testing and experimentation process by managing infrastructure and summarizing insights.
- Identify opportunities to improve engagement or efficiency based on data trends.
- Assist in governing key data sources used by the digital marketing team, including CDP datasets and Salesforce Sales Cloud syncs.
Requirements
- Bachelor’s degree in Data Science, Analytics, Marketing, or a related field.
- Experience in data analysis, predictive modeling, and marketing automation.
- Ability to translate data into clear, actionable insights.
- Familiarity with digital marketing ecosystems (email, SMS, CRM, CDP, ticketing).
- Understanding of data governance, segmentation logic, and measurement frameworks.
- Strong communication skills and the ability to collaborate across teams
Benefits
- Medical/Dental/Vision/Flexible Spending Accounts
- Pretax Transportation Benefit
- Generous Parental Leave policies
- 401K (with a company match after 1 year of service)
- Generous Paid Time Off policies
- 13 Paid Holidays
- ½ Day Summer Fridays
- Complimentary or Discounted Sports & Concert Tickets
- On Site Fitness Rooms
- Other League & Partner Discounts
Harris Blitzer Sports & Entertainment
WHO WE AREFounded by Josh Harris and David Blitzer, Harris Blitzer Sports & Entertainment (HBSE) includes in its portfolio the Philadelphia 76ers, the New Jersey Devils, leading venue Prudential Center in Newark, N.J., the Delaware Blue Coats, the Utica Devils, the Sixers Innovation Lab Crafted by Kimball, and renowned esports franchise Dignitas. Led by some of the best and brightest minds across a diverse spectrum of industries, HBSE positions itself as one of the most pioneering, innovative global sports and entertainment businesses to date. HBSE also strives to positively impact the local communities in which it operates through the powerful platform of sports.OUR COMMITMENT TO DIVERSITYAt HBSE, we engage, represent and reflect diverse voices of employees, players fans and communities. We are dedicated to hiring the best talent that is reflective of where we live, work and play – across all groups and levels; supporting and developing every employee to reach their potential; and creating an inclusive environment that allows team members to bring their true authentic selves to work.
Salaries
Posted range
$90K/yr – $110K/yr
Taken straight from the job posting.
The middle of this range ($100K) is 13% below the median base salary for Marketing Analytics Manager roles in the United States ($115K).
Marketing Analytics Manager median pay in the United States
Most pay falls between $105K and $150K. Based on 33 salaries.
Marketing Team
Median Tenure
6 years
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$250M
Last Raise
$250M
Secondary Market, 3 years ago
Funding History
- Oct 2022Secondary Market • $250M
- Jun 2022Private Equity
News about Harris Blitzer Sports & Entertainment
Links
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