Manager, Marketing Science at Harris Blitzer Sports & Entertainment | Camden, NJ | $90K/yr – $110K/yr

Harris Blitzer Sports & Entertainment

Manager, Marketing Science

Camden, NJ (On-site)

$90K/yr – $110K/yrManagerFull time

Posted 5 months ago

Job Summary

Drive HBSE marketing analytics and audience segmentation to enable targeted activation and lifecycle strategies.

Own marketing analytics roadmap and audience segmentation initiatives.
Must-have: Experience translating data into actionable marketing insights.
Standout: Cross-functional collaboration with data operations and digital teams.

Job Description

Responsibilities

Lead execution as well as aid in the development of HBSE’s marketing analytics and segmentation roadmap, ensuring alignment with business and digital marketing needs.
Support internal teams in using fan data more effectively, including journey mapping, personalization strategies, and lifecycle planning.
Stay informed on marketing science trends and tools, sharing recommendations that enhance team capabilities.
Build and maintain audience segments, fan cohorts, and data frameworks that guide activation by the Digital Team.
Recommend lifecycle journey logic and personalization opportunities.
Partner with Data Platforms & Operations to ensure needed data is available and properly structured for marketing use.
Drive performance reporting, dashboard creation, insight generation, and scoring frameworks for marketing campaigns and audience engagement.
Work with Digital Communications to enable and support testing and experimentation process by managing infrastructure and summarizing insights.
Identify opportunities to improve engagement or efficiency based on data trends.
Assist in governing key data sources used by the digital marketing team, including CDP datasets and Salesforce Sales Cloud syncs.

Requirements

Bachelor’s degree in Data Science, Analytics, Marketing, or a related field.
Experience in data analysis, predictive modeling, and marketing automation.
Ability to translate data into clear, actionable insights.
Familiarity with digital marketing ecosystems (email, SMS, CRM, CDP, ticketing).
Understanding of data governance, segmentation logic, and measurement frameworks.
Strong communication skills and the ability to collaborate across teams

Benefits

Medical/Dental/Vision/Flexible Spending Accounts
Pretax Transportation Benefit
Generous Parental Leave policies
401K (with a company match after 1 year of service)
Generous Paid Time Off policies
13 Paid Holidays
½ Day Summer Fridays
Complimentary or Discounted Sports & Concert Tickets
On Site Fitness Rooms
Other League & Partner Discounts

Harris Blitzer Sports & Entertainment

WHO WE AREFounded by Josh Harris and David Blitzer, Harris Blitzer Sports & Entertainment (HBSE) includes in its portfolio the Philadelphia 76ers, the New Jersey Devils, leading venue Prudential Center in Newark, N.J., the Delaware Blue Coats, the Utica Devils, the Sixers Innovation Lab Crafted by Kimball, and renowned esports franchise Dignitas. Led by some of the best and brightest minds across a diverse spectrum of industries, HBSE positions itself as one of the most pioneering, innovative global sports and entertainment businesses to date. HBSE also strives to positively impact the local communities in which it operates through the powerful platform of sports.OUR COMMITMENT TO DIVERSITYAt HBSE, we engage, represent and reflect diverse voices of employees, players fans and communities. We are dedicated to hiring the best talent that is reflective of where we live, work and play – across all groups and levels; supporting and developing every employee to reach their potential; and creating an inclusive environment that allows team members to bring their true authentic selves to work.

Founded in 2017

Camden, New Jersey, USA

harrisblitzer.com