Responsibilities

• Drive omnichannel marketing execution
• Own and execute a fully integrated marketing plan aligned to pipeline growth, brand awareness, and commercial expansion
• Develop targeted campaigns across digital, email, paid media, and social channels to reach customers, drivers, and partners
• Manage campaign performance end-to-end, optimizing toward MQLs, cost-per-lead, and revenue contribution
• Ensure consistent messaging and brand alignment across all channels
• Build marketing systems and automation
• Design and manage segmented email programs and nurture workflows using HubSpot (or equivalent)
• Maintain CRM integration to ensure clean data flow between marketing and sales systems
• Continuously refine automation strategies to improve engagement, conversion, and pipeline velocity
• Implement scalable processes that reduce manual effort and increase campaign throughput

Requirements

• 3+ years of B2B marketing experience with demonstrated success driving pipeline and revenue
• Strong hands-on experience with marketing automation platforms (HubSpot preferred) and CRM systems (Salesforce, Zoho, or similar)
• Proven ability to manage paid search and paid social campaigns with a focus on ROI and cost efficiency
• Exceptional content creation and copywriting skills across multiple formats and audiences
• High level of comfort using AI tools to create, refine, and scale content production
• Strong analytical capability with experience building reports and extracting strategic insights
• Demonstrated project management skills with the ability to manage multiple priorities simultaneously
• Experience collaborating cross-functionally with sales, operations, and leadership teams
• Bachelor’s degree in Marketing, Communications, Journalism, or a related field
• Preferred: Experience in transportation, logistics, freight, or supply chain industries

Preferred

• Preferred: Experience in transportation, logistics, freight, or supply chain industries

Benefits

• Benefits: Full benefits package including medical, dental, vision, 401(k), and paid time off