Responsibilities

• Localizing and executing the global omnichannel 360 marketing plan in line with North American market objectives
• Defining local campaign objectives, strategies and target audiences in close collaboration with the different sales channels
• Creating and managing the local marketing calendar
• Planning and executing local marketing activations, collaborations and events
• Managing local influencer activities, both paid and earned, together with the global influencer relations team
• Managing the local PR agency in collaboration with the Global PR Manager
• Executing the Marimekko community program and managing local customer loyalty and retention activities
• Managing wholesale marketing activities
• Ensuring that all marketing activities speak to our target customers, remain true to the Marimekko brand and create a seamless brand experience across channels
• Providing proactive market insights and feedback to the global marketing team

Requirements

• Relevant educational background (Bachelor’s or Master’s degree) in Marketing, Brand Management or Communication
• At least 3 years of experience in marketing, preferably within an omnichannel lifestyle, fashion, design or consumer brand environment
• A strong understanding of how to develop and strengthen a global brand in a local market
• Experience in planning and executing marketing campaigns, activations, collaborations and events
• A good understanding of digital marketing, social media, influencer marketing, PR and CRM
• Strong commercial thinking together with the ability to connect marketing activities to customer engagement, traffic and sales
• Excellent project management, analytical and organizational skills
• Strong written and verbal communication and collaboration skills
• The ability to work effectively with several internal teams, external agencies and other partners
• A creative and innovative mindset combined with strong execution skills