Manager - Marketing

Responsibilities

• Develop and execute marketing plans for events, festivals, concerts, attractions, and special programs
• Manage integrated campaigns utilizing digital advertising, earned media, email marketing, partnerships, and community outreach
• Serve as steward of the Buffalo Waterfront brand and create graphic design assets including event graphics, signage, digital ads, promotion materials, and sponsorship presentations.
• Manage press relations and on-site marketing promotions
• Oversee social media, website, and email communications through direct supervision of the Marketing and Promotions Coordinator
• Develop community partnership and represent the Buffalo Waterfront at promotional events
• Collaborate with colleagues from across departments to ensure messaging, information, and sponsorship visibility is consistent and accurate
• Design and execute merchandise branding

Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, Graphic Design, or related field
• 3+ years of marketing, communications, or public relations experience
• Ability to establish effective working relationships with others both internal and external to organization
• Excellent creativity and communication skills
• Time management and project management experience
• Experience with digital advertising, Google Analytics, and marketing performance reporting
• Knowledge of content management systems and email marketing platforms

Preferred

• Demonstrated graphic design experience with proficiency in Adobe Creative Suite preferred
• Experience in writing press releases and managing media relations preferred
• Experience in destination marketing, tourism, hospitality, entertainment, sports or event marketing, preferred
• Photography, videography, or content production experience, preferred