Responsibilities

• Owning the development and execution of the strategic roadmap for prospect conversion marketing campaigns and automated programs.
• Support other teams across the Sophia Learning unit to create consistent omnichannel messaging to learners.
• Manage the strategy, planning, testing and analyzing of triggered, automated and ad hoc campaigns to support marketing channels across B2C, B2U (university partners ), B2K12 (high school audience), and other audiences as assigned.
• Integrate with brand work, organic social, and paid channels to improve the prospect experience and drive conversion.
• Develop plans with clear strategic objectives and thoughtful measures of success.
• Supervise the email marketing coordinator and ensure campaigns are built and executed correctly.
• Leverage data analytics to identify key business performance insights and trends; communicate findings to internal stakeholders and business leaders across the organization.
• Partner with Learner Facing, Product, Brand Marketing, Marketing Analytics, Reporting, and IT teams to build strategic and tactical roadmaps and deliver business objectives.
• Participate in cross functional teams to support new and existing 1:1 programs to ensure strategic alignment.
• Develop and drive out ongoing optimization testing across areas of responsibility.

Requirements

• 6+ years of marketing experience
• 3+ years of marketing automation platforms, ideally Salesforce or Salesforce Marketing Cloud
• 2+ years of leadership experience in the areas listed above
• Experience in working on SaaS or edtech products is preferred, but not required
• B2C digital marketing experience required.
• Bachelor’s degree required
• Must be able to travel occasionally should a business need arise.
• Travel may involve plane, car or metro.
• In accordance with ADA policies, reasonable accommodations regarding travel limitations can be provided.
• Ability to work onsite in Corporate or Campus location (in a typical office environment) may be required based on role.
• If offsite or hybrid role, must have access to work in setting which enables meeting all requirements of the role.

Preferred

• Experience with SMS marketing campaigns
• Familiarity with omnichannel marketing
• Experience using data analytics to drive campaigns

Benefits

• Medical, dental, vision, life and disability plans
• Well-being incentives
• Parental leave
• Paid time off
• Certain paid holidays
• Tax saving accounts (FSA, HSA)
• 401(k) retirement benefit
• Employee Stock Purchase Plan
• Tuition assistance
• Entertainment and retail discounts