Responsibilities

• Lead the development and execution of marketing strategies and campaigns
• Identify and recommend best practices for marketing processes and initiatives
• Analyze business trends to inform marketing decisions and strategies
• Collaborate with cross-functional teams to drive marketing projects and programs
• Monitor and evaluate the effectiveness of marketing activities
• Provide guidance and mentorship to junior marketing team members

Requirements

• 5+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.

Preferred

• 5+ years of relevant experience and a Bachelor’s degree OR any equivalent combination of education and experience.
• Working knowledge of marketing mix modeling, including model design considerations, input selection, calibration, validation, response curves, diminishing returns, marginal ROI, scenario planning, and common methodological limitations.
• Working knowledge of complementary Marketing measurement methods such as randomized incrementality testing, platform lift studies, attribution, user-level analysis, and recurring performance analytics.
• Ability to help determine which measurement approach is appropriate for a given business question and to integrate evidence from multiple methodologies without treating all outputs as directly interchangeable.
• Experience contributing to Marketing investment scenarios involving incremental funding, spend reductions, reallocations, sensitivities, and trade-offs across markets, channels, products, or objectives.
• Good commercial judgment and the ability to balance analytical evidence with strategic objectives, operational constraints, market dynamics, and uncertainty when developing a recommendation.
• Experience connecting Marketing plans and modeled expectations to forecasts and actual results and using those learnings to help improve future investment assumptions.
• Experience working with Finance on Marketing planning, forecasts, investment assumptions, and performance reconciliation.
• Experience working with external MMM, measurement, agency, or analytics partners.
• Experience supporting measurement capabilities across markets or businesses with different levels of data availability and measurement maturity.

Benefits

• At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset-you. That’s why we offer comprehensive, choice-based programs, to support all aspects of personal wellbeing—physical, emotional, and financial—delivering meaningful value where it matters most. We strive to create a flexible, balanced work culture with a holistic approach to benefits, including generous paid time off, healthcare coverage for you and your family, and resources to create financial security and support your mental health.