Manager, Marketing (DTC) at Fresenius Kabi USA | Lake Zurich, IL | $115K/yr – $135K/yr

Fresenius Kabi USA

Manager, Marketing (DTC)

Lake Zurich, IL (Hybrid)

$115K/yr – $135K/yrManager8+ years expFull time

Posted 3 months ago

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Job Summary

Drive end-to-end digital acquisition and eCommerce execution for a regulated healthcare line, from strategy to optimization across SEO/SEM, paid media, email, and marketplaces.

Own full-funnel acquisition roadmap and cross-channel optimization.
Must-have: 8+ years in DTC/e‑commerce in healthcare or regulated industries.
Standout: Direct to consumer stores and cross-functional launch/partnership ownership.

Job Description

Responsibilities

Own performance outcomes and optimization roadmap for full-funnel digital acquisition strategies including SEO/SEM, paid search, paid social, email automation, retargeting, and affiliate programs
Conduct continuous competitive monitoring, market, and customer research and analyze program performance to identify trends and insights to optimize acquisition, conversion, retention, and AOV
Plan and execute full‑funnel digital marketing campaigns across paid search, paid social, email automation, retargeting, and affiliate programs
Optimize campaign performance using data-driven insights (ROAS, CAC, LTV)
Lead cross-functional alignment through MLR-ready messaging frameworks and channel-ready content governance
Develop and own EN digital customer journeys and ensure consistent, high‑quality experiences across channels
Oversee and optimize UX, navigation, product pages, checkout flow, and landing pages to maximize conversion
Lead A/B testing roadmap and continuous performance improvements
Ensure alignment of digital content with commercial priorities, scientific messaging, and regulatory requirements
Coordinate products: manage online product launches, pricing, promotions, and product availability across digital sales channels

Requirements

Bachelor’s degree in Marketing, Business, Communications, or related field; MBA or advanced degree preferred
8 years of experience in DTC marketing or e-commerce in healthcare, medical nutrition, dietary supplements, medical devices, wellness tech, or regulated industries
hands-on expertise with ecommerce platforms (Shopify, BigCommerce, Salesforce Commerce Cloud or similar)
Experience with MLR review processes and promotional material workflows (claims substantiation, fair balance where applicable, adverse event reporting awareness in digital channels)
Familiarity with FTC advertising standards, FDA promotional guidance, and privacy/consent expectations beyond HIPAA (e.g., first-party data governance, cookie consent frameworks)
Demonstrated success leading cross-functional initiatives and managing external agencies or vendors
Strong understanding of SEO, SEM, digital merchandising, funnel management, and CRO; customer segmentation, lifecycle marketing, and retention strategies
Proficiency with ecommerce platforms, digital analytics tools (GA4, Looker, Power BI), CRM systems, CDPs, and marketing automation platforms
Experience with marketplace platform operations: Amazon Seller/Vendor Central, retail media, product listing governance, taxonomy/content syndication, review/ratings management
Strong analytical skills and ability to translate insights into actionable strategies

Preferred

MBA or advanced degree preferred
experience managing external agencies or vendors
willingness to travel (minimal)

Benefits

401(k) plan with company contributions
paid vacation
holiday and personal days
employee assistance program
health benefits (medical, prescription drug, dental, and vision)
life insurance
disability
wellness program

Fresenius Kabi USA

3.9 Glassdoor

As a global healthcare company, Fresenius Kabi is Committed to Life. The company’s products, technologies, and services are used for the therapy and care of critically and chronically ill patients. With more than 43,000 employees and present in over 100 countries, Fresenius Kabi’s expansive product portfolio focuses on providing access to high-quality and lifesaving medicines and technologies.In Biopharma, Fresenius Kabi offers cutting-edge biosimilars for autoimmune diseases and oncology. With leading market positions in Clinical Nutrition, a broad portfolio of enteral and parenteral products makes a distinct difference in patients’ nutritional status. In MedTech, the company provides vital infusion pumps, cell and gene therapy devices, disposables, and more. Fresenius Kabi is the global leader in supplying blood collection bags and devices, supporting blood banks and healthcare facilities worldwide. The company’s I.V. Generics and Fluids for infusion therapy help save millions of lives every year, in emergency medicine, surgery, oncology, and intensive care.Fresenius Kabi takes a holistic approach to healthcare and uniquely combines experience, expertise, innovation, and dedication – making a difference in the lives of almost 450 million patients annually. With Vision 2026, as part of the #FutureFresenius strategy, the company is developing, producing, and selling new products and technologies and aspires to expand its position as a leading global provider of therapies, improve patient care, generate sustainable value for stakeholders – shaping the future of healthcare. Fresenius Kabi is an operating company of the Fresenius Group, founded in 1912, along with Helios and Quirónsalud. As ONE team, the companies in the Fresenius Group are committed to providing lifesaving and life-changing healthcare solutions on a global scale.For more information, please visit www.fresenius-kabi.com/us.

Founded in 1999

Lake Zurich, Illinois, USA

1.7K employees (104 in marketing)

www.fresenius-kabi.com/us

78% recommend to a friend

80% CEO approval