Manager, Marketing Data Analytics

USA (Remote)

$88K/yr – $150K/yrManager6+ years expFull time

Posted 2 months ago

Job Summary

Own end-to-end marketing analytics delivery, turning data into trusted dashboards and standardized metrics for Marketing, Sales, and Finance.

  • End-to-end analytics delivery: requirements, SQL, data modeling, dashboards, QA, and rollout.
  • Data architecture and governance: Snowflake datasets and reusable data products to reduce ad hoc reporting.
  • Cross-functional storytelling: translating funnel metrics into clear actions for technical and non-technical stakeholders.

Job Description

Responsibilities

  • Own the delivery of marketing analytics solutions end-to-end, including requirements gathering, SQL development, data modeling, dashboarding, QA, and stakeholder rollout
  • Develop and maintain scalable datasets and reporting tables in Snowflake to support funnel performance, campaign measurement, and pipeline generation
  • Build and manage Power BI semantic models and dashboards using strong data modeling practices (facts, dimensions, relationships, and grain)
  • Standardize KPI definitions and reporting logic across Marketing, Sales, and Finance to ensure consistency and alignment
  • Analyze marketing performance across the funnel, translating complex data into clear, actionable insights for technical and non-technical stakeholders
  • Reverse-engineer and rationalize legacy dashboards and datasets, eliminating duplication and improving data quality and documentation
  • Partner with IT, Data Engineering, and BI developers to improve data pipelines, validate outputs, and ensure business accuracy
  • Support ad hoc analysis and executive reporting requests across campaigns, segments, and regions
  • Collaborate with offshore or distributed BI development teams by providing technical specifications and QA oversight
  • Promote best practices in SQL development, data modeling, and BI design across the organization

Requirements

  • 6+ years of experience in data analytics, business intelligence, or analytics engineering roles
  • Advanced SQL expertise, including building and optimizing datasets in Snowflake or similar platforms
  • Strong experience with Power BI (or similar BI tools), including data modeling, DAX, and dashboard development
  • Demonstrated experience working with complex or legacy data environments and improving data quality and consistency
  • Solid understanding of data modeling concepts (fact and dimension tables, joins, grain, aggregation)
  • Experience working with CRM and/or marketing data (e.g., Salesforce, marketing automation platforms)
  • Strong communication skills with the ability to translate business needs into technical solutions and explain insights to non-technical stakeholders

Preferred

  • Experience in B2B SaaS, healthcare technology, or revenue-focused analytics environments
  • Familiarity with marketing funnel metrics (lead lifecycle, MQLs, pipeline, bookings)
  • Exposure to marketing attribution models (first-touch, multi-touch, campaign influence)
  • Experience collaborating with offshore or distributed development teams

Benefits

  • Along with health and financial benefits, athenistas enjoy perks specific to each location, including commuter support, employee assistance programs, tuition assistance, employee resource groups, and collaborative workspaces — some offices even welcome dogs.
  • We also encourage a better work-life balance for athenistas with our flexibility. While we know in-office collaboration is critical to our vision, we recognize that not all work needs to be done within an office environment, — full-time.
  • In addition to our traditional benefits and perks, we sponsor events throughout the year, including book clubs, external speakers, and hackathons. We provide athenistas with a company culture based on learning, the support of an engaged team, and an inclusive environment where all employees are valued.
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athenahealth

athenahealth strives to cure complexity and simplify the practice of healthcare. Our innovative technology includes electronic health records, revenue cycle management, and patient engagement solutions that help healthcare providers, administrators, and practices eliminate friction for patients while getting paid efficiently. athenahealth partners with practices with purpose-built software backed by expertise to produce the insights needed to drive better clinical and financial outcomes. We’re inspired by our vision to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all. Our vibrant and talented employees spark the innovation and passion needed to accomplish our goals. We continue to expand our workforce with amazing people who bring diverse backgrounds, experiences, and perspectives at every level, and foster an environment where we each feel comfortable bringing their best selves to work. Our dedication to creating an exceptional workplace has been recognized with several prestigious awards. We've been honored as a 2024 Top Workplaces USA, named a Forbes 2024 America's Best Mid-Size employers, and celebrated as one of 2023 Glassdoor Best Large Companies to Work For. Additionally, we've been acknowledged as a 2023 Top Workplace in Austin, one of the 2023 Best Places to Work in Maine and a 2023 Top Workplace in MA by the Boston Globe. These accolades are a testament to our vibrant and diverse team that fuels innovation at athenahealth.

Founded in 1997
Boston, Massachusetts, USA
8.6K employees (392 in marketing)

Salaries

Posted range

$88K/yr – $150K/yr

Taken straight from the job posting.

See all athenahealth salaries
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Manager, Marketing Data Analytics

athenahealth · USA · Remote