Responsibilities

• Create, maintain, and deliver essential marketing performance reports and insights that enable stakeholders at all levels to make clear, data‑driven decisions.
• Build and refine Power BI dashboards to visualize customer behavior, marketing engagement trends, and key performance metrics.
• Own the forecasting process for CRM database growth and direct marketing (email, SMS) web session volume , developing projections, modeling trends, and updating forecasts to guide planning and campaign strategy.
• Leverage external vendor data by integrating and aligning it with internal datasets to enhance customer insights and campaign effectiveness.
• Perform data enrichment, segmentation, and analytical deep dives to uncover meaningful customer behaviors and support more targeted marketing strategies.
• Track marketing database and channel performance versus forecasts , identifying trends, uncovering the “why” behind performance shifts, and translating findings into actionable recommendations.
• Ensure accuracy, consistency, and organization of marketing data , supporting reliable reporting and ongoing analytics needs.
• Define, monitor, and evolve KPIs that measure and support the overall health of MSC’s U.S. customer database.
• Partner closely with the CRM team to enhance guest profiles used across direct marketing, digital channels, and media planning.
• Assess available data sources and collaborate with the Customer Hub IT team to request new metrics, improve data quality, and ensure analytics needs are fully supported.