Traverse City Light & Power

Manager of Marketing & Communications

Traverse City, MI (On-site)

$73K/yr – $110K/yrManager5+ years expFull time

Posted 3 months ago

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Job Summary

Drive integrated marketing and communications for TCLP's electric and fiber services, leading strategy, campaigns, and cross-functional messaging to raise awareness, acquire customers, and support reliability education.

  • Own development and execution of strategic marketing and communications plans for electric and fiber services.
  • Must-have: Minimum five years in marketing/communications with campaign planning and content development.
  • Standout: Crisis and media relations leadership with cross‑department initiatives.

Job Description

Responsibilities

  • Lead the development and execution of strategic marketing and communications plans supporting electric and fiber services, aligned with organizational goals.
  • Serve as the operational lead for fiber broadband marketing, driving awareness, customer acquisition, conversion, and long‑term retention.
  • Direct customer, public, and internal communications, including education initiatives related to reliability, construction, safety, programs, and services.
  • Oversee brand management, digital content, website, social media, email campaigns, and accessibility‑compliant communications across all channels.
  • Manage media relations, public relations, community outreach, and support leadership with presentations, messaging, and public‑facing materials.
  • Provide leadership during crisis and emergency communications to ensure timely, accurate, and coordinated messaging.
  • Supervise communications staff, manage vendors and budgets, track performance metrics, and lead cross‑departmental marketing initiatives.

Requirements

  • Bachelor’s degree in marketing, communications, public relations or related field (or equivalent combination of education and experience).
  • Minimum five (5) years of progressive experience in marketing/communications, including campaign planning and content development.
  • Minimum two (2) years of supervisory or team lead experience.
  • Minimum two (2) years of experience leading successful marketing campaign development and execution.
  • Proficient in Microsoft Word, Excel, Teams, SharePoint, and project management software.

    Benefits

    • Be part of a mission-driven organization that directly impacts your community.
    • Enjoy a collaborative, supportive work culture with a strong focus on employee well-being.
    • Competitive compensation and benefits including health insurance, 100% employer paid dental and vision insurance, 10% employer contribution to a 457 deferred compensation retirement plan, and a defined benefit pension retirement plan.
    • Opportunities for professional development and growth.