Responsibilities

• Lead the organization’s integrated marketing and communications strategy, aligning brand, content, digital, engagement, and campaign efforts with business priorities.
• Define and evolve the organization’s brand strategy, positioning, messaging architecture, and corporate narrative to strengthen market presence and organizational credibility.
• Serve as the steward of the organization’s brand, ensuring consistency in enterprise brand voice, positioning, and public-facing messaging across external and corporate channels.
• Translate business objectives into coordinated messaging and campaign strategies that effectively engage key audiences across platforms and touchpoints.
• Define and apply audience segmentation and personas to ensure messaging, campaigns, and content strategies are targeted, relevant, and effective across key stakeholder groups.
• Oversee enterprise content strategy, including storytelling, marketing campaigns, executive messaging, and public-facing communications to ensure content is audience-centered, compelling, and aligned with organizational goals.
• Support business development efforts by developing compelling messaging, narratives, and materials for proposals, RFPs, development initiatives, and third-party partnerships.
• Lead the strategy, performance, and evolution of digital channels, including websites, email marketing, and social media, ensuring alignment with brand positioning, audience engagement, and conversion goals.
• Partner with executive leadership to shape organizational messaging, thought leadership, and executive visibility strategies, including positioning leaders as credible voices in the industry through media, speaking opportunities, and digital presence. Guide reputation management, sensitive communications, and external crisis communications in partnership with leadership, Legal, Risk Management, and Human Resources, ensuring timely, accurate, and coordinated messaging during high-impact situations.
• Support public affairs and government relations communications, including messaging, stakeholder coordination, and relationship-building efforts that enhance the company’s visibility and credibility with external partners and governing bodies.
• Lead marketing efforts for CSM including our Commercial, ProTech and other ancillary businesses.