Responsibilities

• Own the end‑to‑end promotion and adoption of the digital engagement platform, driving awareness, registrations, repeat usage, and feedback loops to scale impact and establish the platform as a recognized industry standard
• Own end‑to‑end campaign delivery, from concept through execution and define campaign objectives, scope, timelines, and success criteria
• Develop audience‑focused, actionable campaign plans, in close collaboration with Strategic Marketing and key stakeholders and in alignment with business priorities promoting Celanese products, solutions and capabilities
• Lead digital‑first campaign activation, ensuring strong reach, relevance, and consistency across channels
• Drive commercial activation, partnering with commercial teams to turn campaign messages and news into action and growth opportunities
• Shape clear, compelling narratives, translating complex topics into engaging, usable storytelling
• Deploy the broader MarCom team (content, graphic design, events & support, social media and community engagement) to support campaign execution and drive business impact
• Manage project execution, including timelines, dependencies, and cross‑functional contributors
• Track and review campaign performance, applying insights to continuously improve effectiveness