Responsibilities

• Develop and execute integrated digital campaigns that support fundraising, donor engagement, volunteer recruitment, programs, events, and brand awareness.
• Manage email marketing, including campaign planning, audience segmentation, content development, scheduling, testing, and performance review.
• Manage website content and day-to-day updates, coordinating with internal stakeholders and external web partners to ensure content is accurate, accessible, engaging, and on brand.
• Monitor and optimize website and campaign landing-page performance, including SEO, SEM, Google Analytics, and other applicable analytics tools.
• Use available digital and audience data to evaluate performance, strengthen engagement, and improve future campaigns.
• Develop and manage BBBSI’s social media strategy, editorial calendar, and day-to-day presence across priority platforms.
• Create and curate compelling content that highlights BBBSI’s youth, families, volunteers, donors, partners, programs, and impact.
• Coordinate photography, video, and multimedia projects, including identifying content needs, developing creative briefs, coordinating vendors and shoots, securing appropriate permissions, and managing completed assets.
• Monitor audience engagement and channel performance and recommend opportunities to strengthen reach and results.
• Plan and coordinate digital advertising and paid campaigns, where appropriate, including Google Ads and Google Ad Grants.

Requirements

• Bachelor’s degree in marketing, communications, public relations, or a related field preferred but not required. Equivalent professional experience and demonstrated skills and results will be considered.
• Minimum of four years of progressive experience in marketing, communications, public relations, digital marketing, or a related field, including demonstrated responsibility for campaign planning and hands-on execution.
• Demonstrated excellence in writing, editing, proofreading, and storytelling, with the ability to tailor content for different audiences and communication channels.
• Strong project management skills, including managing competing priorities, campaign calendars, deadlines, and cross-departmental requests.
• Demonstrated ability to balance hands-on marketing execution with effective management of internal and external resources.
• Experience with digital marketing tools and platforms, including website content management systems, email marketing, social media management, and digital analytics.
• Proficiency in Microsoft Office and experience with CRM platforms preferred; Salesforce experience is a plus.
• Experience with Canva, Adobe Creative Cloud, or other design tools is a plus.
• Ability to work effectively with diverse constituencies and collaborate across departments and levels of the organization.
• Ability to work independently, exercise sound judgment, anticipate needs, and proactively troubleshoot and solve issues related to the role.