Responsibilities

• Strategic Communications and Brand Messaging
• - Support the execution of ASTA's communications strategy to reinforce its position as the leading voice of the travel advisor industry.
• - Develop clear, consistent messaging for ASTA initiatives, campaigns, events, advocacy priorities, partnerships, member programs, and organizational announcements.
• - Write and edit content for ASTA.org, newsletters, email campaigns, social media, blogs, presentations, event materials, talking points, and other marketing and communications channels.
• - Help ensure all communications align with ASTA's mission, brand voice, advocacy priorities, and value proposition.
• - Collaborate with internal departments to translate complex industry, advocacy and organizational topics into accessible, compelling communications.
• Media Relations
• - Support ASTA's media relations efforts by drafting press releases, media statements, talking points, op-eds, Q&As and other external communications materials.
• - Monitor travel industry, business, policy and consumer media coverage to identify trends, opportunities and issues affecting ASTA, its members and the travel advisor community.
• - Assist with media outreach, reporter research, interview preparation and coordination of media responses in partnership with senior communications leadership.

Requirements

• 5+ years of experience in communications, public relations, marketing, content strategy or a related field, preferably within the travel, nonprofit, association, advocacy or membership sectors.
• Bachelor's degree in Communications, Marketing, Public Relations or Journalism.
• Strong writing, editing and storytelling skills, with the ability to create clear, compelling content for a variety of audiences and channels.
• Experience supporting media relations, public relations campaigns, executive communications and organizational messaging.
• Demonstrated ability to develop marketing and communications content for email, web, social media, newsletters, presentations, campaign materials and digital platforms.
• Experience supporting integrated communications or marketing campaigns that drive awareness, engagement, event participation or action.
• Familiarity with digital communications tools, content calendars, email marketing, social media platforms, and performance reporting such as Meltwater, Cision, Canva, HubSpot.
• Experience with internal communications, employee communications, or organizational announcements preferred.
• Ability to manage multiple projects, deadlines, and stakeholders in a fast-paced environment while maintaining strong attention to detail.
• Strong interpersonal skills and the ability to collaborate effectively across departments.

Benefits

• Benefits
• - Company-subsidized medical, dental, and vision
• - Company-paid life insurance and short- and long-term disability coverage
• - Paid time off (vacation, comp leave, and holidays)
• - 401(k) plan with employer 6% match