Responsibilities

• Set standards and maintain enterprise marketing and digital foundation data definitions and performance reporting that helps teams understand trends, identify opportunities, and take action in support of the guest experience.
• Manage a team of 2-5 analysts or sr. analysts
• Define day-to-day work prioritization, process, technical requirements for development and enhancements
• Build and maintain foundational datasets used by analysts for both ad-hoc analysis and BI reporting
• Build and maintain automated enterprise reporting on marketing performance across all marketing channels, such as paid search and affiliates, and sales channels, such as stores and ecommerce.
• Set reporting framework and visualization standards for emotive data visualizations to track sales and performance
• Follow consistent standards for tracking marketing spend, execution and performance across attribution methods, marketing channel teams and finance groups
• Collaborate with technology to set operational best practices
• Lead root cause analysis related to insights identified by BI tools

Requirements

• Masters (or equivalent experience) in a technical field such as statistics, engineering, or computer science.
• 6+ years (or equivalent education + experience) in a technical role (BI engineer, data science, data analytics, engineering)
• Experience leading and managing a team
• Experience with digital marketing execution and attribution methodologies
• Experience with BI tool (Power BI / Tableau) and visualization best practices
• Advanced in SQL programming
• Experience with developing data models for scalable reporting
• Proficient in programming in a statistical language (Python or R)
• Experience with modern software collaboration tools (Git)
• Understanding of database technologies and technical architecture

Benefits

• Extended health and dental benefits, and mental health plans
• Paid time off
• Savings and retirement plan matching
• Generous employee discount
• Fitness & yoga classes
• Parenthood top-up
• Extensive catalog of development course offerings
• People networks, mentorship programs, and leadership series (to name a few)