Responsibilities

• Define and own the web analytics product roadmap, aligning data collection and reporting capabilities with broader business goals and digital KPIs, and acting as the web analytics subject matter expert.
• Partner with marketing, digital and product teams to establish measurement frameworks and tracking models that support decision making.
• Author and maintain comprehensive technical tracking requirements for web, mobile app and advisor tool environments, including event taxonomies, data layer specifications and tagging standards.
• Conduct QA and validation of tracking implementations to ensure data accuracy and integrity across all digital properties.
• Stay current on browser privacy changes, cookie deprecation and consent management frameworks, and adjust tracking strategies to remain compliant and resilient.
• Manage the day to day relationship with the external web analytics agency, including briefing on requirements, setting delivery timelines and holding the agency accountable for quality and deadlines.
• Review and approve agency deliverables to ensure implementations align with J.P. Morgan Asset Management data governance and compliance standards.
• Pull, interpret and present performance reports for websites and apps using Google Analytics and other analytics platforms, translating data into clear, actionable insights for stakeholders.
• Proactively identify opportunities to improve digital conversion, engagement and user experience by surfacing trends, anomalies and optimization opportunities from analytics data.
• Collaborate closely with Business Intelligence and data science teams to design and scale AI powered web data solutions, including predictive analytics, opportunity identification and automated optimization recommendations.

Requirements

• 5+ years of experience in digital analytics, web analytics or analytics product management.
• Deep hands‑on expertise with Google Analytics (GA4) and tag management platforms.
• Strong experience writing technical tracking specifications for websites, mobile applications and complex digital tools.
• Demonstrated ability to analyze and interpret web performance data and present findings to both technical and non‑technical audiences.
• Experience managing external vendors or agencies, including scoping work, managing timelines and ensuring quality delivery.
• Solid understanding of data layer architecture, event tracking and digital measurement frameworks.
• Familiarity with AI/ML concepts and experience partnering with data science or BI teams on analytics solutions.
• Excellent communication, collaboration and stakeholder management skills, with the ability to operate in a fast‑paced, matrixed environment.
• Experience in financial services or another highly regulated industry.
• Hands‑on experience with AI or machine learning tools applied to web data.

Preferred

• Experience in financial services or another highly regulated industry.
• Hands‑on experience with AI or machine learning tools applied to web data.
• Knowledge of data privacy regulations (such as GDPR and CCPA) and their implications for digital tracking.
• Familiarity with BI and data visualization tools.
• Experience with Adobe Analytics in addition to Google Analytics.

Benefits

• We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location.
• Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.
• We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more.
• Additional details about total compensation and benefits will be provided during the hiring process.