Responsibilities

• Partner with Marketing Director to develop the brand strategy & strategic plan
• Develop the brand’s tactics & execution for their categories with market & customer analysis (market intel, market NPD sizing, customer feedback, customer shopping behaviors, CRM data) to ensure our fair share of market and retailer needs are met.
• Successfully supports the brand’s promotional & sampling strategy and budget across all channels to drive evergreen trial & recruitment
• Manages the launch alignment timeline with the DMI/development and demand planning highlighting senior management when potential milestones or alignments have not been met.
• Co-pilot with trade marketing and CERE the marketing tactics & trade activations for key retailers, working closing with sales on key needs for top retailers, to ensure that the marketing plan is implemented in the field starting with ensuring timely delivery of all elements, getting the order form setup, ongoing collaboration and then soliciting feedback for improvement by way of post-mortem and weekly results tracking.
• Tracks market and competitive activity (new launches, exposures, reviews, media, etc) and provides regular feedback to the broader Marketing team on trends.
• Responsible for key business operations such as opening Purchase Orders, Shop Orders, and Code Creation when necessary.
• Follows competition and communicates market trends on a monthly basis (Luxe + Accessible Luxury too).
• Identifies and evaluates competitive new product launches and promotions, as well as Treatments and spas animations and gives short recap at the monthly marketing meeting.
• Visits field and occasionally helps to execute events/animations as needed.

Requirements

• A Bachelors degree or equivalent experience is required.
• 2-4 years of marketing experience is required, fragrance marketing is a plus.
• Proficient in: Microsoft Word, Excel and PowerPoint.
• Demonstrated project management skills.
• Proficiency in Spanish is highly recommended
• Strategic and demonstrated problem solving skills.
• Strong communication skills (written and oral) and the ability to handle multiple and diverse tasks is a must.
• Strong financial / analytical experience including sales forecasting, analysis of business, profit, budget management.
• Ability to work in a very hands on, entrepreneurial environment.
• Fostering teamwork, ability to influence others and maintaining a positive attitude, and always taking initiative and being proactive..

Benefits

• Competitive Compensation: $98,400 - $140,200 base salary (actual compensation depends on experience, skill level, and geographic location).
• Comprehensive Benefits: Gold-standard Medical, Dental, and Vision coverage, a robust 401K matching program, and a corporate Pension Plan.
• Flexible Hybrid Work Policy: 3 days in office (10 Hudson Yards, NYC) and 2 days work from home.
• Generous Paid Time Off: Competitive vacation allowances, paid holidays, Volunteer Time Off, a Vacation Buy Program, and Summer Fridays.
• Exclusive Corporate Perks: Monthly mobile allowance and VIP access to L’Oréal’s internal employee shop featuring deeply discounted products across all portfolio brands.
• Continuous Learning & Development: Unlimited access to specialized digital e-learnings, structured mentorship programs, and executive lunch & learns.
• Wellness & Community: Direct access to internal Employee Resource Groups (Think Tanks and Innovation Squads), mental health programs, and corporate wellness benefits.