Manager, Marketing

Philadelphia, PA (Hybrid)

Salary Not AvailableManager6+ years expFull time

Posted 2 months ago

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Job Summary

Own the end-to-end 360 marketing engine, translating business priorities into integrated cross‑channel plans and measurable campaigns that drive awareness, acquisition, and growth.

  • Campaign planning and execution across digital, social, partnerships, and events with clear KPIs and measurement frameworks.
  • Cross-functional alignment with leadership to ensure cohesive rollout and data-driven optimization across channels.
  • Audience targeting, messaging, and customer journey design guided by performance analytics and market trends.

Job Description

  • Develop and lead integrated 360° marketing strategies and campaigns across digital, social, owned, earned, partnerships, experiential, and traditional channels
  • Translate business priorities and brand objectives into actionable marketing plans with clear KPIs and measurement frameworks
  • Lead campaign planning and execution from strategy through launch, optimization, and post-campaign analysis
  • Partner cross-functionally with leadership teams to ensure cohesive campaign execution
  • Contribute to social media strategy, content planning, audience growth, and community engagement initiatives
  • Support SEO strategy and content optimization efforts to improve search visibility, traffic, and customer acquisition
  • Analyze campaign and channel performance to identify insights, optimization opportunities, and strategic recommendations
  • Help shape audience targeting, messaging strategy, customer journey planning, and media mix recommendations
  • Manage marketing calendars, timelines, and deliverables across multiple initiatives simultaneously
  • Stay informed on industry trends, cultural moments, emerging platforms, and evolving consumer behavior
    Athena Global Advisors logo

    Athena Global Advisors

    Athena is a marketing consultancy where ideas are activated. We combine consultant expertise with tactical execution across project management, data, strategy, events, and creative. For over ten years, we’ve delivered business insights, marketing strategies, and brand activations that have transformed the presence, reputation, and performance of clients in industries ranging from telecommunications to major league sports.We love what we do and who we do it with. Our people are solutions-oriented, team-first players who roll up their sleeves to make work that works. We’re proud to be a women-owned organization and recognized as a top workplace in our HQ city of Philadelphia.

    Founded in 2013
    Philadelphia, Pennsylvania, USA
    147 employees (46 in marketing)

    Traffic Signals

    Monthly Visitors
    4.3K
    Traffic Source Mix
    Search
    28.6%
    Direct
    46.7%
    Referral
    5.8%
    Social
    17.3%
    Paid
    1.5%

    Headcount Trend

    Current headcount: ~147

    Marketing Team

    Marketing Team Size
    24 (16% of company)
    Median Career Experience
    13 years
    Median Tenure
    3.4 years