Manager, Marketing Analytics

Wilmington, DE (Hybrid)

Salary Not AvailableManager5+ years expFull time

Posted 4 months ago

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Job Summary

Drive data-driven analytics to optimize digital channels, enabling leadership decisions and revenue growth.

  • Must-have: 5+ years solving complex problems with SQL/Python and BI tools.
  • Standout: Experience in media mix modeling or digital-channel strategy with executive storytelling.

Job Description

Responsibilities

  • Develop thorough data-driven analyses, insights, and recommendations across all digital channels. Influence leadership and drive action plans with end-to-end ownership.
  • Identify and capitalize on growth opportunities within the digital channels to drive customer acquisition and revenue.
  • Drive improvements in our ability to detect changes, explain business performances/variances, and set monthly/annual targets through new analytical frameworks and techniques.
  • Effectively communicate with senior leadership, summarizing complex trends and insights into simplified coherent messages.
  • Manage multiple competing projects, setting clear expectations, and adhering to deadlines.

Requirements

  • Bachelor’s Degree (Master’s degree preferred) in a quantitative discipline, such as Economics, Business Analytics, Engineering, Statistics, Data Science, or Computer Science.
  • 5+ years of experience in complex, data-driven problem-solving.
  • Strong SQL and/or Python skills. Hands-on experience working on complex structured and unstructured datasets involving several joins; experience with MS Office, Excel, and PowerPoint; experience with one of BI or data visualization platforms a plus (PowerBI, Tableau).
  • Prior experience with media mix modeling, multi-touch attributions, and digital channel strategies.
  • Innovative and capable of developing a highly analytical approach to solving problems; strong data and insights intuition, intellectual curiosity.
  • Ability to work independently, make sound, fact-based recommendations, and think strategically.
  • Exceptional communication and interpersonal skills, with the ability to effectively interact with senior executives.
  • Customer-focused mindset with a passion for delivering innovative marketing solutions.
  • Experience with various data mining and statistical methods is a plus (sampling, hypothesis testing, time series analysis, decision trees, residual modeling).

Benefits

  • Health and wellbeing options including medical, prescription, dental, vision, hearing, accident, hospital indemnity, and life insurances
  • Up to 4% matching 401(k) 
  • Employee Stock Purchase Plan (10% share discount) 
  • Tuition reimbursement 
  • Paid time off (15 days’ vacation per year, plus 2 personal days)
  • Paid sick leave as determined by state or local ordinance, prorated based on start date
  • Paid holidays (11 days per year, based on start date)
  • Paid volunteer time (3 days per year, prorated based on start date)
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OneMain Financial

OneMain Financial (NYSE: OMF) is the leader in offering nonprime customers responsible access to credit and is dedicated to improving the financial well-being of hardworking Americans. We look beyond credit scores to help people get the money they need today and reach their goals for tomorrow. Our growing suite of personal loans and auto loans, credit cards and financial wellness products like Trim and Credit Worthy by OneMain Financial® help people borrow better and work toward a brighter future. In our 1,300+ branches and across the U.S., join almost 9,000 team members helping millions of customers solve critical financial needs, including debt consolidation, home and auto repairs, medical procedures, extending household budgets or something else people might need. Together, we meet customers where they want to be — in person, by phone and online. Find your place in our Most Loved Workplace with a recognized focus on supporting Volunteerism, Diversity and Veterans. Every day, be part of our mission-driven culture committed to inclusion and respect, career growth and impacting the communities where we live and work. There’s never been a better time to shine with OneMain. Loans offered by OneMain Financial Group, LLC (NMLS# 1339418 – nmlsconsumeraccess.org; onemainfinancial.com/legal/disclosures.

Founded in 1912
Baltimore, Maryland, USA
6.9K employees (89 in marketing)