Responsibilities

• Analytics Leadership & Delivery
• - Manage analytics deliverables across assigned clients, ensuring outputs are timely, accurate, and actionable.
• - Lead the Forecasting process, ensuring projections are accurate, statistically sound, and aligned with client budget cycles.
• - Ensure consistency across data pipelines, taxonomy, and naming conventions.
• - Serve as day-to-day analytics lead for assigned accounts, helping translate insights into optimization strategies.
• Measurement Strategy & Insights
• - Independently execute and validate MMM and Incrementality studies, interpreting model outputs to provide optimization recommendations.
• - Identify patterns, anomalies, and opportunities within campaign performance data.
• - Collaborate with cross-functional teams to align analytics insights with targeting and media strategies.
• Team Mentorship & Development

Requirements

• 5–8 years of analytics or media experience, ideally within an agency environment.
• Proven ability to independently execute and validate Marketing Mix Models (MMM) and Forecasting workflows. Experience interpreting model outputs to drive budget allocation decisions.
• Proficiency in visualization tools (Looker, Tableau, Looker Studio) and hands-on experience with GA4, GTM, DV360, Meta, and YouTube.
• Ability to lead analysis connecting media performance to business KPIs, including ROI, ROAS, and CPA.
• Regularly presents insights and recommendations directly to clients.
• Builds trust through clarity, responsiveness, and analytical credibility.
• Management Requirements: Manages direct reports and leads cross-functional workflows.
• Coaches Analysts and Senior Analysts to grow technical and professional skills.
• Balances people development with project delivery and client satisfaction.
• Professional Development: Demonstrates a growth mindset with an emphasis on mentorship, communication, and composure under pressure.