Manager, Marketing Analytics at Medpace, Inc. | Cincinnati, OH

Manager, Marketing Analytics

Cincinnati, OH (On-site)

Salary Not AvailableManager7+ years expFull time

Posted 4 months ago

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Job Summary

Drive data‑driven marketing analytics and CRM leadership across BD, Marketing, Medical Affairs, and Operations to identify opportunities and optimize performance.

Own CRM strategy, data quality, automations, and dashboards to support BD & Marketing.
7+ years in market analytics or sales operations in B2B life sciences preferred.
Lead and mentor a high‑performing team of marketing analysts and CRM admins.

Job Description

Responsibilities

Lead the design and execution of customer targeting models and initiatives to identify highest potential biopharmaceutical customers, therapeutic areas and clinical programs for targeted BD & Marketing activity;
Translate market, customer and operational insights into clear strategic recommendations that inform marketing and business development strategy and execution;
Own and advance CRM strategic, technical and operational effectiveness including system enhancements, automations and workflows, user compliance, data quality and actionable reports and dashboards;
Lead and support the development of sales tracking, performance measurement, forecasting and territory optimization initiatives;
Leverage industry intelligence and data resources including drug development pipelines, clinical trial activity, regulatory filings and financial indicators to proactively identify opportunities;
Partner closely with Business Development, Marketing, Medical Affairs, Commercial and Clinical Operations in order to leverage knowledge and expertise across the organization; and
Lead, train, mentor and develop a high-performing team of marketing analysts and CRM administrators.

Requirements

Minimum of 7 years of experience in market analytics, business intelligence and/or sales operations; experience in a Business-to-Business (B2B) setting is preferred; Experience in the life science / clinical development industry is a bonus
Bachelor’s degree in Marketing, Business Administration, Data Analytics or similar
Strong analytical skills with the ability to translate business insights into strategic recommendations
Strong data management and visualization skills in business intelligence tools to include Microsoft Excel, Power BI, Tableau or similar
Previous experience in CRM & Marketing Automation Tools required, Salesforce CRM and HubSpot preferred
Excellent communication skills, including the ability to derive meaningful insights and recommended action from complex data sets and tailor to intended audience from frontline to executive level, is required
Relentless focus on continuous improvement and optimization to maximize value provided by analytics and CRM programs
Excellent leadership, communication, organizational, and problem-solving skills

Preferred

Experience in a Business-to-Business (B2B) setting is preferred; Experience in the life science / clinical development industry is a bonus;
Salesforce CRM and HubSpot preferred