Responsibilities

• Lead Marketing Analytics
• Analyze data across the marketing ecosystem to identify trends, opportunities, and insights that inform strategic decisions.
• Turn complex analysis into clear, actionable recommendations that improve performance across channels.
• Build and maintain automated dashboards, reporting, data pipelines, and analyses using AI tools where appropriate to reduce manual effort and enhance insight.
• Evaluate data sources and methodologies, identify gaps, and recommend improvements that strengthen the accuracy and depth of marketing insights.
• Partner with internal teams and external agencies to improve data-informed decisions and strategic execution.
• Measure Marketing System
• Analyze how channels influence one another and evaluate contribution and incrementality to guide marketing effort and investment.
• Establish consistent metric definitions, benchmarks, and measurement standards across teams, platforms, and agency partners.
• Deliver Executive Insights

Requirements

• Bachelors degree in Marketing, Business Analytics, Statistics, or a related field, OR a high school diploma plus 4 years of additional equivalent experience.
• 3+ years of experience in marketing analytics with demonstrated success in leveraging data across multiple platforms and channels to drive business growth.
• Advanced analytical skills and experience translating raw data into practical business insights.
• Experience assessing cross-channel marketing performance, including how channels influence one another, contribution, and incrementality.
• Experience presenting analysis and recommendations to executive and nontechnical audiences.
• Experience evaluating data sources and methodologies, identifying measurement gaps, and improving what and how the organization measures.
• Hands-on experience with marketing analytics platforms, such as Sprinklr, Emplifi, Muck Rack, Google Analytics, Profound, and Google Search Console.
• Experience using data warehouses, such as Snowflake, and SQL to query, validate, and analyze data directly.
• Practical experience using AI and agentic tools to improve analytics and reporting workflows, with sound judgment about their appropriate use and limitations.
• Strong written communication, organization, attention to detail, and commitment to accurate, evidence-based decision-making; knowledge of SEO, SEM, social media metrics, and the effect of AI-driven search on marketing measurement.