Responsibilities

• Collects analysis of multi-channel marketing performance (digital, email, social) to identify trends, opportunities, and areas for optimization
• Designs and maintains dashboards and reporting frameworks that support data-driven decision-making
• Analyzes campaign performance and provides actionable recommendations to improve engagement and conversion
• Manages audience data within Marketing Cloud, including segmentation, imports/exports, and data hygiene
• Partners with Marketing and IT to identify and resolve data discrepancies, duplication, and system issues
• Collaborates cross-functionally to improve data flow, reporting accuracy, and overall system efficiency
• Recommends and supports implementation of tools, processes, and best practices to enhance analytics capabilities
• Participate in the Annual 5K Fundraiser and 9/11 Commemoration, as assigned
• Assist with other special projects and events in support of the 9/11 Memorial & Museum, as assigned

Requirements

• Bachelor’s degree
• 1–3 years of experience in digital analytics, marketing analytics, or related field
• Experience with web analytics tools such as Google Analytics
• Strong Microsoft Excel skills
• Experience working with marketing platforms such as Salesforce Marketing Cloud or similar tools
• Strong analytical and problem-solving skills with attention to detail
• Ability to manage multiple projects and meet deadlines
• Strong communication skills and ability to collaborate across teams

Preferred

• Experience with database structures, data management, and data hygiene best practices
• Experience building reports across multiple data sources or platforms
• Familiarity with digital marketing channels including paid media, email, and social