Manager, Marketing

Responsibilities

• Develop integrated membership marketing, campaign and go-to-market strategies that drive acquisition, membership growth and measurable business results.
• Define campaign messaging, content and promotional strategies that communicate the value of AAA Membership and improve conversion.
• Lead end-to-end campaign activation across Marketing Centers of Excellence, business partners and external agencies to ensure coordinated execution.
• Identify and activate opportunities across AAA business lines and strategic partnerships to support membership acquisition and growth.
• Provide direction and coaching to marketing associates, aligning team priorities with business goals.
• Directs new and existing acquisition and retention marketing campaigns using awareness and acquisition tactics that drive leads to ACA in the retail stores and or partners.
• Responsible for leading the strategy, development and implementation of all tactical marketing strategies.
• Participates with Business Line senior leaders in strategic planning contributing to the overall vision and direction for the product marketing programs.
• Develops and implements complex marketing strategies and tactics to achieve targeted new sales and revenue goals and to enhance renewal rate levels.
• Monitors actual new business results versus plan (holistically and by marketing tactic) and responds to both positive and negative trends with revised tactics. Works closely with the Business Line, Sales Managers, MBA and External Partners to track, measure and adjust existing programs or develop new, more effective tactics, as necessary.

Requirements

• Bachelors’ degree (BS/BA) in Marketing, Advertising, Business, or related field; equivalent experience may be considered in lieu of degree
• 7+ years’ applicable experience
• 5+ years’ experience with direct marketing, broad-based media, and digital marketing
• Comprehensive understanding of the marketing discipline, including principles and functions, consumer research and methodologies for quantifying results
• Superior written and oral communication skills
• Ability to work effectively managing a variety of projects and tasks requiring significant interaction with others outside the department. Flexibility to quickly adapt to changes in priorities
• Ability to interact with senior management
• Ability to multi-task and manage multiple projects at one time
• Ability to analyze results and identify and implement strategies to improve business results
• Proven planning and budgeting skills

Benefits

• As part of our team, you’ll enjoy a total rewards package designed to support your well-being, growth, and work-life balance. Our package includes:
• Competitive annual salary; the starting base compensation for this position is: $76,195-$118,921*
• Annual Bonus Eligibility
• Hybrid schedule (3 days on-site weekly)
• Comprehensive health benefits package
• Generous accrued paid time off + 8 paid holidays
• 401(K) plan with company match up to 7%
• Professional development opportunities and tuition reimbursement
• Paid time off to volunteer & company-sponsored volunteer events throughout the year
• Other benefits include a free AAA Premier Membership, Health & Wellness Program, Health Concierge Service, Life Insurance and Short Term/Long Term Disability