Responsibilities

• Develop social media strategy and content calendars for all social channels (Instagram, Facebook, X, Tik Tok, LinkedIn).
• Develop the Woodpeckers functional marketing and promotional strategy designed to primarily sell tickets and maximize brand exposure.
• Implement innovative marketing strategies that connect with the different target markets across social media and digital.
• Guide demand generation strategy to attract new fans to the purchase funnel, with a framework encompassing lead generation, nurturing, conversion, and retention. Lead generation prioritizations include full and partial season tickets, individual game tickets and group sales.
• Oversee the strategy, execution and reporting of fayettevillewoodpeckers.com & segrastadium.com.
• Create relationships and strategies with league partners, licensors, and key digital vendors to share updates and information.
• Implement tracking tools to gather detailed analytics with the goal of optimizing social media performance through best practices on content, post-timing, amplification, and influencer marketing.
• Track and report social performance and provide ongoing analyses.
• Use hard data and metrics to back up strategic recommendations.
• Create, and deliver authentic and engaging content that excites and entertains fans.

Requirements

• Expert knowledge in all relevant social media platforms including Facebook, X, Instagram, LinkedIn, Tik Tok, etc.
• A track record of managing and growing large followings and engagement on social media, notably Instagram and TikTok.
• Strong analytical and project management skills.
• Excellent knowledge of Google Analytics and reporting on social initiatives.
• Knowledge of best practices using Reels, Stories, Live, etc.
• Creative eye for copy, video, and design, and experience working with designers.
• Excellent planning, organization, and workflow management skills.
• Excellent oral and written communication skills.
• Strong ability to lead and work within teams.
• Bachelor’s Degree with emphasis in Marketing, Analytics or related field or equivalent experience.