Responsibilities

• Loyalty Program Own the loyalty program day to day within our platforms, including enrollment, earn-and-burn strategy, tiers, rewards, and promotional offers that drive repeat visitation and guest value.
• Develop and execute promotional, seasonal, and event-driven CRM campaigns supporting company initiatives and venue-level objectives.
• Lifecycle Journeys Build and manage the full guest lifecycle in the Braze platform, from welcome through win-back.
• Develop triggered and personalized communications across email and SMS.
• Campaign Execution & Calendar Management Plan and deploy one-off email and SMS campaigns to support promotional offers, events, and seasonal moments.
• Manage the campaign calendar to ensure timely, coordinated communication across all guest touchpoints.
• Loyalty Platform Management Own offer creation, promotional code deployment, and campaign configuration within our loyalty platform.
• Segmentation Develop audience strategies across our core guest segments, delivering the right message to the right guest at the right time.
• Measurement Tie loyalty and lifecycle activity to revenue, visit frequency, guest retention, and spend per visit.
• Build reporting that demonstrates measurable business impact.

Requirements

• 5–7 years of experience in loyalty, lifecycle, CRM, or retention marketing, ideally within multi-unit hospitality, restaurant, retail, or experiential brands.
• Hands-on experience managing loyalty and lifecycle marketing platforms.
• Braze experience strongly preferred; comparable platforms considered.
• Strong analytical skills with the ability to build segments, interpret performance, and connect marketing activity to business outcomes.
• A test-and-learn mindset with a track record of launching, measuring, and optimizing programs.
• Strong guest instincts and an understanding of what drives repeat visitation, engagement, and loyalty.
• Highly organized and detail-oriented, with the ability to manage multiple campaigns, journeys, and offers simultaneously.
• Collaborative, low-ego approach and comfort working across Brand, Analytics, Technology, and Operations teams.

Preferred

• Braze experience strongly preferred; comparable platforms considered.

Benefits

• Health/dental/vision coverage options
• 401(k) matching
• Company paid Life and AD&D Insurance
• Voluntary short term and long term Disability Insurance
• Generous PTO, including paid parental leave
• Associate discounts (FREE mini golf!)
• Pet Insurance
• Flex Spending Accounts
• …and more!